Business Model Innovation Essay

4. Conceptualizing business model innovation The conceptualisation of the business model innovation is focused on three main concepts, they are value creation, Business system and value capture. The conceptualization of the business model innovation is that defining the new forms of the business model and depict characteristics and analysing the occurrence of the innovation in the business models to develop the business organisations. Value creation is one of the conceptualisation, it defines for whom the business company creates the value. Value proposition is one of the main element for the good business model. For the online shopping business companies the merchant business model is the effective model, which deal with many values

Recently Threadless Company receives the names as “America 's most innovative small company”. The innovation of the Threadless consists of deeply including the customer in the value creation process. The most innovation of Threadless Company is making the customer to design their t-shirts and what they need on their t-shirt. This company provide essential productive task to their company customer who fulfil their part in enthusiasm. Where the customer can also design their own t-shirts and can select the potential designs of them and give order for production. The business model innovation of this Threadless Company make the customer so flexible in designing their own design and provide them in t-shirts as they need. This company make all process that collaborate the customers with the company. This business model innovation makes the customers to protect the Threadless from imitators and instead of that it makes the customers to send innumerable ideas to make the company more productive and improve their entire process. Threadless is the company offering mass customised t-shirt for the customers by their efficient business model innovation, customer can design their individual t-shirts and print them by using digital printing machine in the company. This makes the production of t-shirts in a classical way of good old

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