Case Analysis: Pan Europa

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Pan-Europa should try and keep shareholders content with company performance in order to avoid a hostile takeover. Should not decrease the dividends of those shareholders to not diminish the stock price in the company. Past just financial concerns, there is strategic decisions that the company must create. Projects focused exclusively on the IRR and NPV itself into a short term course, when a long term strategy must be measured as well. The company must decide if it wants to claim the strong hold won in the recent price wars through continued low prices and volume or if they would like to diversify further and capture unchartered markets. Rather than launching a group of disparate projects set for pure monetary growth, the company should be
The greater the associated risk. In addition, new ventures in which the company is unfamiliar carry additional risks. The risk associated with growth plans must also be considered. Potential project conflicts include the artificial sweetener, snack food, and schnapps brand projects. All would include new product launches and may compete for internal marketing and sales resources, manufacturing resources, and distribution facilities. They may also compete in the minds of the consumer as multiple products are being introduced in a similar time frame. The projects involving the expansion of an existing plant and opening a new plant would have similarities that could potentially use the same resources. Non-quantitative benefits of the projects include their alignment with strategic objectives and their public relations value to consumers. Also, an endeavor such as the effluent water treatment project will have a residual effect with consumers in that it will portray the company as being both proactive and environmentally responsible. Shareholder perceptions may also be considered as non-quantitative costs associated with projects. Some may also view further diversification as straying from the Pan-Europa core brands. These negative shareholder perceptions can be translated into decreased market value. The Effluent project is a must do project as well as the Automation and Conveyor Systems since

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