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Aspects of customer relationship management
Ethical issues in the use of information systems
Ethical issues related to information technology
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Consumer Profiling
More now than ever, consumers are giving up personal information in the daily pursuit of life. Stoping at the store to buy a few items, utilizing a credit card, debit card, or rewards card for the transaction and it immediately downloads data for analysis and profiling. The use of technology and the internet means enduring the targeted e-mail or pop-up ad that is sent in hopes we like the customized information enough to venture to the website and take a look. The information for these pop-up ads were generated from your previous internet browsing through a covert application that tracks your internet surfing and any information you provide to sites you wish to peruse. The gathering of this data is wrong and exposes us to risks of personal loss like identity theft or inaccuracies in personal information and characteristics. These inaccuracies can cause long term damage in many cases.
Information is gathered through many consumer profiling methods. “One technique called Electronic Customer Relationship Management (e-CRM) is the integration of web channels to create a streamlined and seamless customer experience, meant to create customer satisfaction, loyalty and business revenues” (Glossary). This e-CRM is meant to give the business the ability to identify customers their initial needs and recommend products and services that match a specified profile. For you this means you get a more efficient and more productive business or customer service department managing your needs.
Here is a great example.
“SCOTT HUGHES, an up-and-coming small-business owner and Facebook denizen, is Acxiom’s ideal consumer. Indeed, it created him.
Mr. Hughes is a fictional character who appeared in an Acxiom investor presentation in ...
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... Sarah. http://www.fastcompany.com/3019847/think-you-can-live-offline-without-being-tracked-heres-what-it-takes. 27 10 2013. website. 7 4 2014.
Reynolds, George W. "Ethics in Information Technology Third Edition." Reynolds, George W. Ethics in Information Technology Third Edition. Boston: Cengage Learning; 3 Edition (October 26, 2009), October. 132-144. Book.
Selyukh, Alina. http://www.insurancejournal.com/magazines/features/2014/02/24/320809.htm. 24 2 2014. website. 14 4 2014.
Singer, Natasha. http://www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html?pagewanted=all&_r=0. 16 6 2012. website. 14 4 2014.
Stroup, Jake. http://idtheft.about.com/od/preventionpractices/a/Reading-A-Privacy-Policy.htm. n.d. website. 14 4 2014.
Weisbaum, Herb. http://www.nbcnews.com/id/42239031/ns/business-consumer_news/. n.d. website. 7 4 2014.
used [9]. In the context of privacy, personal information includes any information relating to or traceable to an individual person [ 1]. Privacy can be defined as a fundamental human right; thus, privacy protection which involves the establishment of rules governing the collection and handling of personal data can be seen as a boundary line as how far society can intrude into a person's affairs. The Internet offers many benefits but it also creates many threats that undermines our personal privacy
of social media, consumers now enjoy more control over how information is created, generated organized and shared. By widespread use of social media, consumers now participate in social networks which give them a platform for content creation and sharing them too. Consumers now communicate with one another and now enabled to build relationships with other consumers. Business communities are attracted to take note and keep track of everything done on social media so they can find market opportunities
Privacy and Cookies Cookies play a significant role in our daily life, it brings lots of convenient when we use website. However, many people afraid that it will leak our privacy at the same time as it convenient to us. Although cookies are controversial, there is nothing wrong with them. The data collectors should take responsibility to protect users’ information, also users should be aware and careful when they use the website. 1. What are cookies The cookies are a data packet. Every time, when
many low calorie microwavable food options available in the market today. With the rise in income people can afford an easier lifestyle therefore there has been a change in the cooking style of people. People now use microwaves in place of traditional cooking methods. With the rise in microwaves, the rise in the number of food items also occurred. With so many varieties and products available one can easily target upon a healthy choice of microwavable food. A low calorie food or a healthy option of food
Lifestyles Introduction If you look up the word Lifestyle in the dictionary you will find the definition “a way of life or style of living that reflects the attitudes and values of a person or group”. However this definition does not pertain much to marketing, or consumer purchasing habits. Another definition that would be of more relevance and importance to marketers is “Lifestyle refers to a pattern of consumption, of how he or she spends their time and money”. A lifestyle marketing perspective
CHAPTER 1: INTRODUCTION 1.1BACKGROUND With the rising population of Nepal, they are now having highly time-constrained lifestyles; the option to choose fast food outlets for dining is becoming a trend. Fast food is becoming a prominent consumer food service category in Nepal. With prices comparatively cheaper than other full-service restaurants and easy accessibility with wide range and number of outlets available, fast food plays a big role for being convenient, quick food source for busy individuals
top of what their competitor is doing and to know how the market reacts. 3. Social Networking: Form of social media to share your thoughts and opinions with group of friends and others by means of posts, profiles, Facebook group activities, etc. It can be used to enhance and establish brand image, be a thought leader, market research, networking with group of people with similar interests, targeted • The image of the brand, before extension will to a great degree effect the perceived image of the
segmentation? Why? In your judgement, did you segment the market successfully? Why? If not, why not? We choose to operate in discount sector. According to Kotler et al 2013 market segmentation is defined as dividing a market into smaller segments of buyers with distinct needs, characteristics or behaviours that might require separate marketing strategies or mixes. As per the industry data which we were operating we used different theories to segment the market one of them is STP process. In this method whole
and build partnerships and contacts within the industry. It can help them establish a foothold in a sector that is ignored by the larger competitors. Since internet marketing has proven successful in the past for other companies, such as Amazon, Yahoo, and Ebay, through constant diligence and evolution, there is considerable opportunity for independent small construction companies to forge ahead into new markets. Gaps in the market can be exploited, as is being done fairly successfully with companies
freedom. Both directors use the technologies of their time to produce a compelling film that audiences would not only find entertaining but would prompt thought and self-reflection. The American people are often encouraged to make a change
organization denies these allegations and defends its practices. Standing firm, Wal-Mart announces that their associates are a valued component of the company’s success; however, employees of the company believe that actions speak louder than words and find it difficult to conceive that the employers at Wal-Mart have their best interest at heart. Wal-Mart the Goliath In 1962, Sam Walton opened his first Wal-mart store in Rogers, Arkansas. Sam’s philosophy of treating his employees as associates and
Culture of Fear Culture of Fear, by Frank Furedi, is a book that looks at how widespread fear impacts Western cultures like the United States and Great Britain. Frank Furedi believed that society tends to panic too much, as we actually enjoy "an unprecedented level of safety." I admit that Frank Furedi's novel is based upon a novel concept, and an interesting one at that. However, Frank Furedi comes off to me as little more than a fear monger and an intellectual elitist. His book, to me, seems