Dear Independant Candidate Leyla Munden, There are many ways to advertise a campaign but I have ideas that could be the smartest and most ethical way. While most candidates focus on distracting voters from their negative aspects and bashing their opponents, I think it would be most informative, effective, and ethical to focus primarily on stacking the deck. The best way to spend money for your campaign is with $600,000 on stacking the deck, $300,000 on testimonials, and $100,000 on glittering generalities. I would like to spend the most money on stacking the deck because it is the best way to get your information out there and to let the voters know exactly what ideals they are voting for. For example, in Reagan’s Prouder, Stronger, Better TV ad, the narrator lists off all of Reagan’s …show more content…
No matter what group or person support you, voters are easily influenced by those they look up to. If Beyonce supports you, that could land you the minority vote, for example. In 2012, Walter Mondale ran his campaign primarily on testimonials from various groups (Document A). It shows his most important groups, Retirees, United Paperworkers International Union, and Asian Americans. It is also very ethical because it causes no harm to anyone else while still having the ability to move himself up in the election. Therefore, I think it should be one of your most important strategies. Glittering generalities should get $100,000 of your campaign money. Giving a simple catchphrase to your campaign will give voters a connotation between said positive phrase and you. This is also a good thing to put on apparel which is good for a campaign because it rallies voters together and gives them a sense of unity. During Obama’s campaign, millions of people over the nation wore his “hope” shirts (Document E). This gave them a rallying uniform and brought them together to fight for what they desired. I think this could be very beneficial to your
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
Glittering Generalities grabs people's attention and makes them want to vote for you. They do not know that the phrases being used are meaningless. They just hear things that appeal to them and catch their attention. “Retirees support”(document A) is an example of glittering generalities. This phrase is something that catches their attention but nothing is really to be done about the situation.
Wines, Michael. "THE 1992 CAMPAIGN: THE AD CAMPAIGN; Clinton: Reminding Voters of a Promise." New York Times, Late Edition (East Coast) ed.Oct 03 1992. ProQuest. Web. 8 Mar. 2014 .
Politics is dirty and competitive and has not changed between 1879 and 2018. It is a complex system of jargon, charm, facts, and lies. Mark Twain’s “The Presidential Candidate” satirically expresses the essence of both old-world and modern politics as a presidential candidate who blatantly tells the truth of his wrongdoings. As a politician, one must be an open book. Their life must be truthfully written on the pages for the readers to analyze and evaluate their credibility as leaders. “The Presidential Candidate” resonates both in 1879 and 2018 with his use of humor, use of diction and use of subtlety.
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate.
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer.
His language that he uses is effective in reaching people because of how they can understand him; he tries to connect on a personal level showing he genuinely cares about the issues being talked about. Sanders facts that he uses during his speeches are helpful in showing that that he knows the information being talked about and he is using it to back his points. All the video clips are essential in that they display his past work within the political world and that Sander’s has proof of his political history. All things are beneficial and noteworthy to a growing campaign ad. Bernie has executed all three things meticulously and it has paid off, his supporters and voters are growing every day. In this ad, Bernie Sanders uses effective speech language, facts and statistics about the political world, and video clips in order to show his supporters what he is doing to gain more supporters so he can become the future President of the United
As the cliché goes, money also is the “mother’s milk of politics”, shows the heavy
Have you seen any of the recent campaign advertisements that have been published by the 2016 presidential candidates? Presidential candidates are known for campaigning through different media outlets, such as television advertisements, social media, and their party rallies. In these advertisements, the candidates bash their opponents and try to show you why you should vote for them, and why you should not vote for their opponent. Hillary Clinton’s advertisements have really stood out to me and have been able to grab my attention. Particularly the “Role Models” video, which displays young children watching Donald Trump make discriminatory and offensive comments on the television screen. Hillary Clinton’s campaign advertisement effectively gets
Rhetorical Analysis Presidential Debate Clinton and Trump The presidential debate was an event where most of the population not only of United Stated of America but the whole world was waiting anxiously for. The first of the three presidential debates was developed in Hofstra University, Hempstead, NY. The first debate drew a record of the audience being one of the most watched debated in the history of United States of America.
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
“Negative advertising gets the supporters committed and excited” (Bike 1). What Bike is trying to say is that negative advertisement gets people excited and wanting to look into that specific person. This essay is going to be about how negative advertisement should be allowed. People should have the right to pledge whatever they want to pledge in. “ A ban on negative political advertising would open the political world up to those who don’t want to be expose themselves to media bullies” (Admin 2). I believe that if people are scared to expose themselves then they must have something to hide. Even though negative things said about those candidates are not true, I believe that negative political advertisement should be allowed because negative advertisement makes people want to look more into that specific candidate and we are emotionally attached to negativity.
Enthusiasm is the main positive emotion that is targeted in political ads, along with hope (Brader 2006). Ads that target enthusiasm typically have uplifting music with positive, bright colored images (Brader 2006, 6). Unlike anxiety and fear, enthusiasm has more potential to change people’s vote (Marcus and Mackuen 1993). Ads that provoke these positive emotions typically lead to the voters viewing the candidates more positively and usually mobilize voters more to be engaged with the campaign (Brader 2006; Marcus and Mackuen 1993). Positive ads also force voters to rely on preexisting knowledge and decisions (Brader 2005). Voters also show no information seeking behaviors when shown positive ads but rather show increased levels of interest in the campaign and candidate (Brader 2005). Enthusiasm has also been shown to make voters more loyal to their party preferences and more willing to vote (Brader 2005). Overall, enthusiasm has a lot of positive benefits when they are used in political
1. Consider bite-size projects. You may need to raise $10,000 for an expansion, but that lofty figure could intimidate donors. Instead, break down your project into smaller chunks and fund them one piece at a time. Your donors will feel like they’re making a difference as they support a campaign that’s likely to succeed.