Business and Human Capital

1812 Words8 Pages
“Business and human endeavors are systems… we tend to focus on snapshots of isolated parts of the system. And wonder why our deepest problems never get solved.” - Peter Senge, author of The Fifth Discipline: The Art & Practice of the Learning Organization

People in an organization are the most important entity on which the entire performance of the organization depends. Hence the right mix of personnel and proper use of the man power and by keeping their motivation levels high, the organization as a whole can achieve wonders. Personnel management is of paramount importance in any modern organization.

Strauss Cars is one the leading car rental firm operating in over 25 countries with around 1500 people alone working in the UK. Based on its strategic review of business in the country, the Executive Board of the company has come to a conclusion that certain set of changes needs to be considered to streamline the business, to make efficient use of their resources, to have an overall better performance coupled with customer friendly service at a low cost.

The new plan of the management suggests that they have a central location for sales and marketing operations situated at Edinburg, where as their locations at Manchester and Cardiff will be closed and the staff will be given an option of redundancy or an option to relocate to Edinburgh.

As the company takes over this mammoth change is their structures and functions, some of the values of the company can be put forth, which are critical to the functioning of the organization in a modern setup. The company still follows some of the old methods of sales and marketing, which are not regularly reviewed with respect to the market conditions and the local requirements and the necessar...

... middle of paper ...

...rformance appraisal and rewards management system need to be hired as consultants to define the roles and responsibilities, which will incur to the costs of the organization and also the refresher training that need to be imparted to the staff is also a burden to the organization’s exchequer.

Finally, for Strauss Cars to undergo a strategic change in its processes to meet the needs of the customers, it has to undergo an organic growth and improve the quality of services to its customers it has to follow a strategy of simplicity and focus on its employees output which can be increased by motivating them to contribute more through a scientific reward management system coupled with necessary training which benefits both the employee and the employer. Like – Doug Conant, CEO of Campbell’s Soup said “To win in the marketplace you must first win in the workplace.”

More about Business and Human Capital

Open Document