Tota Motors Automobiles Company in India

Introduction-

Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd for manufacturing automobiles and other engineered products. In 2008-09 the revenue of the company was Rs.25, 660.79 crores (USD 5.5 billion), making it the biggest automobile company in India. It is a leader in commercial vehicles in each segment and the world’s fourth largest truck manufacturer and second largest bus manufacturer.

The company’s 23, 000 employees are guided by the vision to be ‘ best in the manner in which they operate, best in their value systems and ethics’. (Code Of Conduct, Tata Motors)

Tata Motors is the first Indian Engineering Sector to be listed in the New York Stock Exchange and has its operations in United Kingdom, South Korea, Spain and Thailand. It acquired the two iconic British brands, Land Rover and Jaguar in 2008. In 2004, it acquired Daewoo Commercial Vehicles Company, which is South Korea’s second largest truck maker. In 2005, it acquired a stake of 21% in Hispano Carrocera, a Spanish bus and coach manufacturer. In 2006, it entered into a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company’s pick up vehicles in Thailand. In 2008, Tata Motors launched the Tata Nano, which is known as the People’s Car. In May 2009, it guided the Indian Automobile Industry into a new era by unveiling the new range of world standard trucks.

Vision And Mission-

VISION-

To develop Tata Motors into a world class Indian car brand for inventive and superior value vehicles.

World Class in-

• Quality and Reality

• Interior space and passenger comfort

• Product appeal and styling

Superior value in offering

• Lowest ownership cost

• Relevant cost effective technology

•...

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...Tata ACE and in the M and HCV segment; it has been taking further steps to make a place in the market. Alongside the company has presented a unique value proposition to its customers, which has enabled them to enjoy and nourish their strengths, even further more.

The company must focus on its strengths as it is expanding and diversifying in new segments and across new geographies. The other important determinant it must keep in mind apart from product reliability is the company’s ability to bolster its support framework. If the company gets this right they will be touching new heights which will be breathtaking and not only will it create a unique customer experience but also produce new revenue streams. As difficulties might be many on their way but Tata Motors looks well positioned to get to their targets and seize all the opportunities and take on the world.