Business Model Of Nokia

1000 Words2 Pages

First is business model which can be describes as the way in which a company generates sales and makes a profit from company productions. According to some Analysts, the metric gross benefit is an approach to think about the productivity and viability of an association's plan of action. Gross benefit is computed by subtracting the expense of goods sold from aggregate sale. Business model is a subject to rapid displacement, disruption and outright destruction (Mare de jong, July, 2015) According to Michal Lewis Business model is an art which is used for planning that how one can make money and what is the aim behind it (Ovans, January 23, 2015). However, the authors (Zott C & L, 2011) also found the developing basic topics among researchers …show more content…

There are many reasons behind it but the foremost reason about this disruption is no innovations in the new products. Nokia have gained lot of success by sailing mobiles phones in earlier time period but later after 2007 to 2012 it stated falling down in the market due to its same products. Even after trying lot of innovations in their business models, all ruined because of lack of new ideas in their strategies. And by passing days all the rivals of Nokia passed and this gap of innovation get closed. The reasons behind this are described …show more content…

Another reason of this is better quality of product which means more featured with good quality of products of different other companies came into the competition which overcome Nokia and made it lagged behind. The competition has changed from the devices to software development. Reaction was very late although Nokia came to understand its condition in 2007. (Christensen, 2007) said that while dealing with the needs of customers sometimes successful companies fails to adopt novice business models to overcome the demands of future of the customers. So at some point such companies fall down .to deal with such a situation companies like these founds the solution with collaboration. From 2010 to date as Nokia has been losing market share on its Smartphone business and then decided to have partnership with Microsoft to sell Windows phones and challenge IOS and Android Smartphone’s. Now Nokia has only three main businesses which it’s working on positioning services, network equipment and related research & development after the

Open Document