Business Communication For Success Rhetorical Analysis

Business Communication for Success describes good writing as characterized by “correctness, ease of reading, and attractiveness; and yet also meets the reader’s expectations and is clear, concise, efficient, and effective. The rhetorical elements (logos, ethos, and pathos) and cognate strategies (clarity, conciseness, arrangement, credibility, expectation, reference, tone, emphasis, and engagement) are goals that are achieved in good business writing” [McClean. S., 2010]. Outlined below are 5 of these strategies found in Chapter 4 that are used in business writing:

1. Clarity:

Clarity in one's writing involves making the content easy to read and understand. Clarity allows for the reader to understand what you are trying to say without

I carry a badge and must present this at establishments I am in charge of. I have a name and title stamp I use on official documents which help's in expressing the messages I am communicating. When requesting corrective actions at establishments it is important I communicate the importance of compliance and credibility aids in expressing my authority.

4. Tone:

The tone in writing involves the writer's attitude. The attitude can be toward the reader or about the topic being discussed. The overall tone of a written message affects the reader just as the same as the tone of your voice can affect the listener in verbal communication. The tone of a message will reflect back on the writer and can affect how the reader will perceive the message. [ Purdue OWL: Business Writing, 2016]

Example:

I recently sent an email to my supervisor to express my displeasure regarding a change in work hours. In this case, I used my tone in the email relay my frustration regarding this change. I let her know I had already made appointments based on the original schedule and requested more notice next time.

5.