INTRODUCTION The Pacific Entermark GmbH Company is based in Stuttgart, Germany and is a family held business that has been in operation for over four decades. It is the leader in the development and production of sports accessories, equipments and apparel related to string and racquet sports such as Tennis, Squash and Badminton. Its operations are significantly based in the Pacific regions of Germany and New Zealand. Its overall objective to become number one in performance has enabled the company to share global stages with renowned professionals in the ATP global tour events as the main partner between 2007 and 2012. KEY PROBLEMS: After analyzing the organization the following issues which need to be addressed have been identified: Key …show more content…
With Pacific acquiring fischer, they now sell rackets to consumers. How can the company handle consumer sales? With this acquisition, Pacific has the option to expand their distribution center in order to handle the demand in merchandise. Key problem 3: How accessible and informative is Pacific’s online website? Finding ways on how to promote the products online is an effective tool to generate customer awareness. Pacific can focus on advertising their business in a positive light. Key problem 4: Company is a German-European based which is a limited market. They should increase their product distribution in different parts of the United States. Partnering up with retailers with a similar target market is suggested to make the company’s products readily available and attainable to the public. Key problem 5: What is the company’s target market? Pacific should narrow down and evaluate the type of customer they want to concentrate …show more content…
The firm also advises its customers on the best way to optimize their performance through the utilization of the company’s high end brands. Strategic Affiliations: In the years 2007 to 2012, it was the main sponsor of the ATP global tour where it provided the accessories, apparels and services to the best in the industry. It has associations with bodies like ATP and BWF. Strong leadership style: Being a family held entity it is closely held by its leaders who have acquired specialization in the area of its operations. Weaknesses Limited distribution network: The Company mainly distributes their products in Germany, parts of Europe, and a small percentage at the USA. New to sell to consumers: The company previously sold to businesses because they only sold components of tennis equipment, once they acquired Fischer they began selling final products like racquets. Research and Development: Pacific’s short term objectives are focused on new product and technology. This can lead the company to more cost on production than sales of the product. Product Oriented: The company is too product oriented which becomes a weakness because they lose focus of
Keebler and products are sold in more than 75,000 retail outlets nationwide, including Puerto Rico and selected international markets. The Keebler company seems to have more than one target market. With variety of products they offer, the company appears to be targeting just about every segment of the population:
Prince could also collaborate with local teaching pros to promote local junior play days and kids festivals. These particular marketing activities would create the potential for acquiring a tennis playing consumer for life at a young age and hopefully one loyal to the Prince brand. Market activities that Prince could employ to target casual/recreational players, those who play just for the fun of it, would be to utilize social media or in store message boards to match players up with other players with a similar skill level. They could also partner with local tennis facilities to arrange for special membership deals for their casual/recreational players. These types of customer service activities would provide a means for casual/recreational players to play more frequently; hopefully increasing the need for Prince’s
They manufacture and supply a diversity of products for sports like golf, softball, basketball, soccer, baseball, golf and much more.
Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.
PIAS has a grasp on their external and internal environments, and it clear to see as to why they have some 330 stores.(playitagainsports.com) Their vision clear in that of, they are here to help save their customers money by providing them with the best used sports equipment possible for them. They may have to reconsider their external environments in the future as sport retailers like Dicks Sporting Goods and Sports Authority expand their business, but their internal environments are solid in that they understand and follow their company vision.
Since the customers in this industry are not price sensitive, having a competitive advantage is vital for firms. Hill-Rom considers customer service is its reputation, thus gives significant value to its customer relationships. In addition, its variety of products gives high competitive advantage to the
Product: As an athletic shoes producer, they try to provide better quality and more comfortable shoes that fit to the sport player through research and development. By claiming their shoes meet the physics need of different sports, which help the sport player to maximize their ability by protecting them and reduce the sport harm.
With this discovery, Phil Young persuaded Fred Bommer, to “head up the Acushnet Golf Division” (Titleist Story - Titleist.com. (2016). They set out to develop the highest quality and best performing golf ball in the world; one that would be uniform and consistent in quality, ball after ball. A trait that is still found within the Titleist brand (Titleist Story - Titleist.com. (2016).
The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty
The main problems that are affecting the company were the high level of labour turnover, below target production rates, high levels of scrap, the employees had little input in the decision making, therefore resulting in low motivation and job satisfaction, and didn't have enough feedback on there performance. Added to this was the conflict between the supervisors and employees in the production and packing areas, and the grading and payment levels wasn't satisfactory to the employees.
JD Sports is a very well known company around the world and many people buy products from JD time and time again so they are very successful in retaining their customers. The JD Sports website is structured so that it is quick and easy to find any item that is available. There is a search option in the top right hand corner of the screen and also a list of every brand that has items on the JD sports website. The website does not currently have a site map so I cannot fully understand the site structure. JD Sports offer a range of goods, from men’s jackets to women’s footwear.
With the rise of the economy, consumers have become more and more knowledgeable on selecting their favourable product as a result the organization cannot focus on what it sells but on the side focus on what the customer wants to buy.
This report will focus primarily on the internal and external macroeconomic analysis coined with a critical analysis of Sports Directs business and corporate level strategy before recommendations are made. This will highlight how the organisation can sustain their competitive position in todays increasingly globalised, hypercometitive market (Hanssen-Bauer & Snow , 1996).
...ials to make their products rather than using materials that carries hazardous materials. There widespread of products help expand the company all around the world, and inspire the world with great performance and design.
The ability of the management in positioning and establishing the product is a success in any company that operates for marketing and profit acquisition. Furthermore, the ability of the company and its management to complete and maintain a competitive edge among its competitor throughout the product differentiation is another basis to say that is successful. Also, innovation and the constant development on the product lines and the growing number of customers also define the corporate standing of a company. Effective branding strategy and strong brand name are an important part of the profitable business. But, all the strategies and all marketing theories can be worth nothing without the compliance of the desires of consumers.