The JD Sports Website: A Review

1116 Words3 Pages

The purpose of the website is to make the company money and ensure that a large profit is made. It does this by selling items such as clothing, footwear and accessories. JD sports is not just an online business, it also operates as a high street shop as well. The website runs alongside the high-street shops to help makes sales. The reason it has a website is because this offers a worldwide option and means that anyone over the world can buy products form JD increasing the profit massively. Having a website also means that there are less overheads and staff then in one of the high street shops. The website has more than one purpose. Another purpose is to ensure that the customer keeps on using the website. This is called ‘retaining’ the customer. The website does meet these objectives successfully as the company is still running and is a very wealthy company so it is obviously making a good profit. JD sports is a very well known company around the world any many people buy products form JD time and time again so they are very successful in retaining their customers.

The JD sports website is structured so that it is quick and easy to find any item that is available. There is a search option in the top right hand of the screen and also a list of every brand that has items on the JD sports website. The website has not currently got a site map so I cannot fully understand the site structure.

JD sports offer a range of goods from men’s jackets to women’s footwear. JD specialises in clothing and footwear and they make clothing for men, women and juniors. Big brands such as Adidas, Nike and Fred Perry sell their goods to JD and then JD sell on the goods to the public. This is a good thing as all of the biggest brands are available o...

... middle of paper ...

... and want to buy items of a certain brand.

To keep the customers going back to the website again JD offer special offers to its customers. These include such things such as '20% off on your next purchase from us'. This makes the customer want to go back to the website and purchase more items. The reason JD offer these discounts is to retain the customers and keep them shopping on the website. There are various ways that JD put these offers across. One way they do it is to post the offer on the homepage of the website so everyone visiting the website can see it when they first go onto the website. Another way they can put the offers across is to send the offer to their customers via email. This makes the offer being made more personal to each customer. This also ensures that each of their customers receives the offer even if they have not visited the JD website.

Show More
Related

  • Rawlings Sporting Goods Company Case Study

    1438 Words  | 3 Pages

    They manufacture and supply a diversity of products for sports like golf, softball, basketball, soccer, baseball, golf and much more.

    Read More

  • Business Analysis: Play It Again Sports

    1014 Words  | 3 Pages

    PIAS has a grasp on their external and internal environments, and it clear to see as to why they have some 330 stores.(playitagainsports.com) Their vision clear in that of, they are here to help save their customers money by providing them with the best used sports equipment possible for them. They may have to reconsider their external environments in the future as sport retailers like Dicks Sporting Goods and Sports Authority expand their business, but their internal environments are solid in that they understand and follow their company vision.

    Read More

  • Winged Victory: The Nike of Samothrace

    1364 Words  | 3 Pages

    "Nike." Columbia Electronic Encyclopedia, 6th Edition 1. Academic Search Premier, EBSCOhost (accessed November 6, 2009).

    Read More

  • Analysis of the Official Website of Major League Baseball

    696 Words  | 2 Pages

    The Logos of this website is that you can purchase things on it without the worry of having your personal information like your credit card or address being released to people other than the Major League Baseball Association. The website has a secure feature which only allows you as the user to type in your personal information, and it won’t be given to anyone else. The relevant part to this web page is that not only is it valid, but it just makes things a lot easier when you can shop online and not have to go to store to store to find the best price. Anything you could possibly want for your favorite team can easily be found by clicking on your team and it will take you right to there own page.

    Read More

  • Nike Five Forces

    1534 Words  | 4 Pages

    Product: As an athletic shoes producer, they try to provide better quality and more comfortable shoes that fit to the sport player through research and development. By claiming their shoes meet the physics need of different sports, which help the sport player to maximize their ability by protecting them and reduce the sport harm.

    Read More

  • Market Analysis: TJ Maxx

    1240 Words  | 3 Pages

    While there are services similar to ours – such as try.com – when a customer shops online they are not choosing between services that allow them to try clothes on online. Our service is valued in the context of their total shopping experience, not as the end-all, or in other words the appeal of our product to them is not simply that they can try on clothes when shopping online, but that in trying on clothes when shopping online they can be more sure of as to whether or not the clothes will look or feel right, enhancing their total shopping experience. Therefore, in evaluating our impact on customers, our competitors will be viewed as other ecommerce websites (against us as the totality of TJX’s ecommerce and in particular how we enhance the value of

    Read More

  • Sage Enterprise System

    719 Words  | 2 Pages

    The products provided form J&J corporation are customized

    Read More

  • A Rhetorical Analysis Essay On Nike

    1070 Words  | 3 Pages

    When going to the top apparel company’s website most people will expect a lot. Nike is the biggest apparel company in the United States, therefore you are expecting an extravagant website, but this is not what you get. On the website you see five main tabs to click on. The tabs listed are men, women, boys, girls, and customize. These tabs are self-explanatory, and when clicking on them they take you to the clothing for each of these categories. Also, on the home page of the website Nike is advertising a movement for equality. When clicking on this website you are brought to another website showing the founder of the movement, a description of the movement, and athletes who are in support of the movement. Nike is an interesting

    Read More

  • Under Armour Industry Analysis

    690 Words  | 2 Pages

    This means that buyers are willing to invest in those products. 5. Well-known brand name: most companies in the sports apparel industry have strong brand recognition and their brands are appealing and known by a big segment of the population. 6. Ability to secure favorable display space on retailer shelves: known brands have the power to secure favorable display space with special lighting and display methods in certain stores which helps to attract customers.

    Read More

  • Price Water Cooper's Outlook For The Global Sports Industry

    855 Words  | 2 Pages

    There is more participation and interest in physical activities than ever before on a global scale. There is a growing awareness among masses about fitness and health and this has created a new avenue of customers that are in the lookout for products to supplement this lifestyle. e-Corner proprietary limited who are experts in e-Commerce business analysis and market research in their whitepaper on “e-commerce and selling online for sports clubs and associations” have mentioned the importance and requisites of sports e-retailing. The paper states that even though international retailers and top sports clubs have well established e-commerce facilities there is an absence of such facilities in lesser known clubs and sporting brands.

    Read More

  • Nike Marketing Goals Essay

    893 Words  | 2 Pages

    The marketing goals are: Increase customer retention, Increase eCommerce Sales, Increase our Community Involvement. The first goal specifically works towards reaching 60% repeat sales through different promotional strategies like emotional marketing and sponsoring different professional athletes. Customer retention is extremely important to maintain Nike’s market leader position. Increasing eCommerce is a major focus for Nike. Last year we were able to increase our eCommerce sales by a profitable 51%. Our second goal is to continue this trend by increasing online sales by 50% every year for the next four years. It is our belief that doing so will solidify Nike as a leader in the online athletic market. Nike truly believes that sport can change

    Read More

  • Analysis Of Eco Shack

    847 Words  | 2 Pages

    ... types of offers like, discounts or whole different affordable packages. It merly depends on the situation and position of the business because if the company offers these discounts and packages throughout the year then they will not earn much profit. These offers can be given in the situations where company’s sales are becoming less or there is a low demand for the product. This strategy can boost up the sales and will help the company to stand back to it’s position in the market.

    Read More

  • Nike: The Organizational Structure Of Nike

    1033 Words  | 3 Pages

    Nevertheless, Nike is an extremely diverse company with outstanding organizational structure, impressive marketing strategy, and innovative products. The organizational structure of the Nike Corporation helped them become a leading innovator for the world with creative apparels and shoes. Their intelligent marketing strategies assist them in advertising their products to motive their customers and sell them. Their innovative product motivates customers with great performance footwear and quality designs to take on any obstacles. The Nike Corporation discovers various ways to improve their organizational structure to inspire the world.

    Read More

  • Adidas Human Resource Management Strategy

    1025 Words  | 3 Pages

    Nowadays, there are so many famous sportswear companies that exist in the market globally, which make people have more product varieties that they can choose. In addition, most of those companies have become very important for its host countries, in terms of supporting their economic development. Yet, the existence of those companies can also possibly bring some problems to the host countries, as well as negatively affect the countries’ people (Pettinger, 2008). In order to explain it better, the existence of Adidas in Indonesia is used in this report to give more information about what makes Adidas becomes a successful company in the world, as well as providing problems that Adidas has in Indonesia.

    Read More

  • Online Shopping Essay

    1612 Words  | 4 Pages

    Available goods and services: Customers are benefitted from online stores as they provide more variety of goods from all over the world than any physical store. All the brands are available. Most companies have their websites to offer goods/services online, no matter they have any front store or not. Many traditional retailers sell certain products only available online to reduce their retailing cost or to offer customers with more choices of size, color etc. Also, online shopping sometimes offer good pay plans and options for customers. They can decide their payment amount and date in their own convenience &

    Read More

More about The JD Sports Website: A Review

Open Document