Business Analysis: Lululemon Athletica

lululemon athletica
Founded in Vancouver, Canada in 1998, lululemon opened their first store in November 2000. The storage also act as a community hub for multiple aspects of healthy living. What started out as a made for women to wear during yoga, now carries products catering to athletes and people with sweaty pursuits.

lululemon provides premium quality athletic apparel at premium price. Its target customer segment are female age between 15 to 65 year old range, with disposable income. Eighty percent of the customers know of lululemon through words-of-mouth while the remaining twenty percent walks in to the store with no knowledge, and educated by the store employees.

Facing main competition of the likes of Nike, Adidas, Under Armour

With a strong reputation in the industry, Bluebird Group has the capacity and capabilities of operating a large fleet of vehicles from taxi, rental car, buses to container trucks. In a fast growing market, foreign companies operating their business in Indonesia will require established and reliable transportation and logistics services provider. Striking a strategic partnership with the foreign companies will provide another source of potential revenue growth to Bluebird Group.
Thai Beverage Company Limited
One of the largest consumer product in Thailand, Thai Beverage produces alcoholic and non-alcoholic beverages and distributes it all over the nation, and export to some countries. Visitors to Thailand would have one way or another, consumed a product offerings by Thai Beverage.
There are many competitors in the beverages industry in Thailand as well as all over the world, Boon Rawd Brewery being their key competitor in

Power of suppliers
Suppliers power can be considered low as Thai Beverage is one of the two major beverage companies in Thailand who are dominating the market. In order for the supplier to achieve the desired sales volume in Thailand, they have to depend on these 2 major companies which in turn strengthen Thai Beverage’s bargaining power.

Power of customers
Thai Beverage’s real customer are not the individual consumer who consume the products, instead the customer whom we are concern with, are the retail organizations, restaurants, night clubs, convenience stores. Customers with extensive retail distribution outlets will have stronger bargaining power compared with smaller outfits over Thai Beverage.

Threat of substitute products
In the beverage industry, any types of beverage can be a substitute products for Thai Beverage’s product offerings. The threat of substitute products is huge.

BCG