Inc., a publicly traded corporation within the sporting goods industry. It will identify two segments of the general environment that would rank the highest in their influence on Nike, Inc. as well as assess how these segments affect Nike, Inc. and the sporting goods industry in which it operates. In addition, two of the five forces of competition discussed in the text will be identified based on an analysis of which two are the most significant for Nike, Inc. How well Nike, Inc. has addressed these
Within The Industry – A lot of competition from recognized and new to the game rivals could threaten Nike and its market share. • Global market flooded with other competitors; Puma, Adidas, V.F Corporation, Asics, etc. • Trends moving quickly, Must be able to keep up with others • Competition from new players such as Under Armour and Lululemon Athletica, which focus on niche market segments such as performance apparel and yoga-themed gear, also pose a threat to Nike.