Breast Cancer Coalition Case Study

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It was a tremendous honor to learn that the Breast Cancer Coalition has been nominated for The Rochester Area Business Ethics Foundation’s annual ETHIE Award in the small business category. We have a great deal of respect and admiration for our nominator, Mr. Kevin Flynn, who we look to as a business leader who leads by example. It was enormously gratifying to learn that he recognizes the Coalition as an organization that makes sound ethical practice a priority in everything we do. Once we became aware of the nomination, we formed a committee of select staff members who could best address the nomination questions and complete the application process. In the eight weeks that followed, much has happened to derail our efforts. First, our beloved

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