Bottled Water Analysis

In Annie Leonard's video “The Story of Bottled Water,” she introduces her audience into the downfalls of continuing to buy bottled water instead of just using tap water. Annie Leonard did an extraordinary job of convincing her audience that bottled water isn't a healthy alternative to tap water through an effective balance of logos and pathos appeals. She starts by explaining why we don't need watered bottles because they are less quality and less regulated than tap water. Annie Leonard then disputes the cost of bottled water compared to the cost of tap water. Annie Leonard applies many logos appeals in her video involving bottled water by questioning the audience and asking direct questions that need common sense to answer. She also endorses powerful pathos appeals to connect directly to her audience throughout the video.
The most convincing argument Annie Leonard uses to persuade the audience into not needing bottled water is her logos appeals. Annie Leonard asks people to use their common logic when confronting the temptations to

She used brilliant amounts of logos and pathos appeal across her whole video. Her logos and pathos appeals were so outstandingly strong she didn't rely on ethos appeals at all. She explained that bottled water isn't a healthy alternative to tap water as misleading advertising shows it out to be. She leaves us to believe that bottled water is nothing but an unregulated, less quality, less tasty, more expensive, harder to produce and dispose of than the alternative tap water. Annie Leonard's audience seem to be environmentalist and it would be a home run to all, but I found it interesting that I started looking at water bottles very different now and i'm not an environmentalist. Annie Leonard uses all her persuasive devices to persuade the audience that bottled water is the main villain and that tap water is the hero in the