Bernie Sanders is running for President of the United States of America as a democratic candidate. His competition for the primary elections is Hillary Clinton, a well-known politician with plenty of experience under her belt. Bernie is running as a non-traditional candidate, which is a main factor of why his campaign is extremely successful and popular with the American people. A recent political ad released by Sander’s campaign team called “Real Change” emphasizes his family values and dedication to the working class, fighting for the votes of the average American. The ad implies Bernie is the right man for the job due to his long history of experience and commitment to the issues he believes in. This political ad illustrates how Bernie …show more content…
Appealing to an audience’s ethos consists of convincing an audience that someone has moral character and are credible enough to be knowledgeable on what they are speaking on. Bernie is able to play up his ethos through the use of multiple rhetorical strategies, including narrative structure and plain folks. Directly from the start of this political ad Bernie incorporates narrative structure to list all of his qualifications that would make him an effective leader for the United States. The ad informs the audience on how “he moved to Vermont; won the election and praise as one of America’s best mayors” in 1987, decided by U.S. News (Bernie Sanders). The ad tells a chronological story of the highlights in Bernie Sander’s career. This list of accomplishments impresses his audience while also demonstrating that Bernie has the political expertise to be a successful president while also fighting for the people. In the narrative structure of the ad, Bernie’s time spent fighting for racial and social justice is a major topic where emphasis is placed. Knowing Bernie’s audience is inclusive of racial and ethnic minorities, these examples of Bernie’s fighting against injustice will give him mass amounts of credibility with his audience. Another rhetorical strategy used to appeal to the audience’s ethos is plain folks. The ad specifically states that Bernie went to public school, this is for the sole purpose of relating Bernie Sanders to the average American, he could not afford expensive private schools, contrary to other candidates. They also show clips of Bernie talking to multiple working class citizens and mention how he is a husband, father, and grandfather. These clips prove that Bernie is a working class man with a family to take care of, the same situation millions of Americans are in. An audience is readily able
A TED Talk video is spreading ideas in a speech that takes about eighteen minutes or less.In a TED Video, the speaker uses Ethos, Pathos, and Logos, to persuade their audience to believe them.Ethos is an ethical appeal (credibility), convincing the audience that the speaker is someone worth them listening to.Pathos is when the speaker uses emotions to persuade their audience.Logos is when the speaker uses reasoning and common sense to get to their audience.
In 102 Minutes, Chapter 7, authors Dwyer and Flynn use ethos, logos, and pathos to appeal to the readers’ consciences, minds and hearts regarding what happened to the people inside the Twin Towers on 9/11. Of particular interest are the following uses of the three appeals.
In the book Into the Wild, Jon Krakauer wrote about Christopher McCandless, a nature lover in search for independence, in a mysterious and hopeful experience. Even though Krakauer tells us McCandless was going to die from the beginning, he still gave him a chance for survival. As a reader I wanted McCandless to survive. In Into the Wild, Krakauer gave McCandless a unique perspective. He was a smart and unique person that wanted to be completely free from society. Krakauer included comments from people that said McCandless was crazy, and his death was his own mistake. However, Krakauer is able to make him seem like a brave person. The connections between other hikers and himself helped in the explanation of McCandless’s rational actions. Krakauer is able to make McCandless look like a normal person, but unique from this generation. In order for Krakauer to make Christopher McCandless not look like a crazy person, but a special person, I will analyze the persuading style that Krakauer used in Into the Wild that made us believe McCandless was a regular young adult.
Ann Richards’s keynote speech at the Democratic National Convention in 1988 was extremely interesting to watch. I believe her speech was intended to be focused on the American family and also the American farmers. These two areas seemed to be very important to Mrs. Richards and she made a point to discuss both.
Politics is dirty and competitive and has not changed between 1879 and 2018. It is a complex system of jargon, charm, facts, and lies. Mark Twain’s “The Presidential Candidate” satirically expresses the essence of both old-world and modern politics as a presidential candidate who blatantly tells the truth of his wrongdoings. As a politician, one must be an open book. Their life must be truthfully written on the pages for the readers to analyze and evaluate their credibility as leaders. “The Presidential Candidate” resonates both in 1879 and 2018 with his use of humor, use of diction and use of subtlety.
It is very common in the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent $2.6 billion on advertising that year, from which $2 billion was used exclusively for broadcast television (Seelye 2008). Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate. Presidential candidate Barack Obama, who belongs to the Democratic Party, broadcast the first commercial we will analyze, the title is “Seven” referring to the seven houses his opponent John McCain owns; Barack Obama tries to engage pathos which refers to the audience of the message (Ramage et Al. 2012) utilizing a form of fallacy known as “appeal to pity”, this fallacy tries to “appeal to the audience’s sympathetic feelings in order to support a claim that should be decided on more relevant or objective grounds” (Ramage et al.
President Obama’s Address to the nation was presented on January 5, 2016. His speech was shown on all of the major network stations. The main goal of his speech was to get the point across to the nation about the increasing problem of gun use. His speech really focused on the issue of gun control and if it would benefit the country. Overall, the biggest idea of his Address was that gun control is a large issue in the United States. The way to prevent deaths caused by firearms can be prevented in other ways than taking peoples guns away. The examples brought up in this Address really stood out to me. The use of personal, national, and global examples really made his speech stronger on the topic of effectiveness.
Although John Kerry's race to the White House is a definite challenge that will be hard to tackle, it is one filled with fruitful returns if achieved. John Kerry will need to be an individual that sets him apart from the other running candidates by addressing key issues that are pertinent to the highest percentage of voters in the United States by learning from the past. On the other hand, as a democratic candidate, John Kerry should uphold the new democratic view of being a moderate while using the media and other mediums of communication to his full advantage to achieve support for his political platform.
Many would argue that President Obama is one of the most effective speakers in the decade. With his amazing speeches, he captivates his audience with his emotion and official tone.
“The beauty of me is that I am very rich” according to Donald Trump. His ignorance has lead him to do things that he shouldn’t being doing or has done. In the past few months he has been racist man that would insult people that are from a different race. When Trump started running for president he would insult and bully everybody in general not knowing the people’s stories. He made people seem like they are poor and have nothing to live for, Trump’s inability to see past his greed. He wants to separate the United States and wants people to think he is the best of the best; Trump should not be President.
Bernard “Bernie” Sanders, is one of the best candidates for this years 2016 presidential election. He is the junior United States Senator from Vermont. He has demonstrated his passion towards an equal and stabilized country. Sanders is a man who believes in a country that is equal and all voices should be heard. Socioeconomic issues are to be heard of by all people because these issues are what make the people and the country. His propositions to a better socioeconomic country will better the relationships we have with one another. Voting for Bernie Sanders, means voting for a country that will be equal to all the people living here. A country deserves to be united by all the people living here regardless of race. We are all human, we all deserve
Cesar Chavez published an article in a religious magazine on the tenth anniversary of Martin Luther King Jr.’s death. Chavez’s message is delivered with a humble yet serious tone, as he shows compassion in his writing to emphasize his purpose, which is to bring attention to the importance of non-violent acts over violent acts, and to overall strive to gain the support of his audience, which generally those devoted to helping those in need. The persona of the author helps the audience create a stronger connection with and be further persuaded by Chavez because the audience can infer that he has experienced and is a strong supporter himself of nonviolence by the use of his examples and his points of view. By using rhetorical strategies such
Cesar Chavez was a Hispanic migrant worker who fought for the rights of other migrant farm workers. His strategy for fighting inequality was through nonviolent strikes, boycotts, and marches. In this interview of him by a Christian magazine, Chavez uses logical and religious appeals, and allusions to justify his usage of nonviolent resistance in order to gain civil rights.
Martin Luther King Jr. and Cesar Chavez were civil rights leaders who fought for the rights of people facing oppression in America in the mid 20th century. King attempted to end the segregation of African-Americans, and Chavez worked to improve conditions for migrant farmworkers, who often lived in terrible conditions earning below minimum wage. King was assassinated in 1968 in Memphis, Tennessee, where he was supporting the rights of black sanitary public works employees. Following King’s assassination, Chavez gave a speech honoring King, with the purpose of convincing his audience to put King’s views into practice by boycotting California grapes and fighting oppression.
When Barack Obama ran for presidency, there were a lot of questions about his race, color, and whether he was born in the U.S.. The comments from his pastor Jeremiah Wright put him in an awkward situation, so he decided to give this speech to prove the point that we are all the same and live in the same country, so there shouldn’t be any discrimination among anyone. In his speech, Obama uses rhetorical devices to explain how race discrimination is affecting our country and us in every way possible. The use of rhetorical devices in this speech has strong effects on the audience. The use of allusion, symbolism, optimistic tone, and repetition of words gives the speech a strong argumentative tone. He argues the fact that to be able to achieve such big goals and how out country was supposed to be from the beginning, we need to stay united and rely on younger