Bed Bath and Beyond is categorized as a domestics and home furnishing store. For the 2016 fiscal year, home furnishings accounted for 64% of total revenue, and domestic merchandise made up 36%. In this industry, its top competitors are Wal-Mart, Target, and Macy’s, with Wal-Mart being the largest and most threatening of the three (Hampton, 2017). When analyzing Bed Bath and Beyond’s product mix, it tends to offer more luxury items while foregoing a large selection of cheaper products. Consequently, its target market is focused on those with a higher level of disposable income.
In a direct comparison against Wal-Mart, Bed Bath and Beyond’s lack of low price options is apparent. In a search on their respective websites, a comforter set for under $25.00 yields 10 results from Bed Bath and Beyond’s website compared to 101 on Wal-Mart’s. Bed Bath and Beyond is considered a specialty store, therefore having a smaller selection than its direct competition in its own specialty is
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For example, Cost Plus World Market sells international foods and wines, and the Christmas Tree shops sell both holiday and other home good furnishing options (Cost Plus World Market). Of a Kind continues to push in the luxury direction, selling new designer jewelry and apparel (Of a Kind). Harmon Face Values has a heavy focus on health and beauty products, featuring popular name brand cosmetics and hair styling products (Harmon Face Values). Finally, Buy Buy Baby, offers products and services aimed at new parents. (Buy Buy Baby). These additional stores help Bed Bath and Beyond broaden their appeal from strictly home furnishings.
The products offered by Bed Bath and Beyond tend to be both higher end and niche. Despite its wide variety, Bed Bath and Beyond is unable to stay competitive with stores such as Wal-Mart, who is able to offer a wider variety of cheaper
Northern Rush faces four small business competitors. With their shipping prices to Canada and the fluctuating exchange rates driving the price up, U.S.-based DormCo and DormItUp won’t present as much of a threat to Northern Rush as the Canadian competitors. The Canadian competitors have the advantage in their greater choice of items and colours. Both Residence Linens and Dorm Essentials give buyers the ability to customize their
Home Depot’s slogan, “More saving. More Doing.”, promotes Home Depot’s marketing strategy with more appeal for customers with less money to spend. Home Depot carries major brands but also carries Home Depot exclusives and proprietary brands which save customers money. Home Depot carries major brands like Dewalt, Hampton Bay, Homelite, and Martha Stewart Living. They also carry proprietary brands such as Ryobi, Rigid, Behr, LG and Toro.
The Home Depot is recognized as being the leader in the home improvement retail industry by combining the economies of scale inherent in a warehouse format with a level of customer service unparalleled among warehouse-style retailers. ("Home Depot to", 1999)
In liasion, the company’s products include services for home improvement professionals and contractors. This marketing mix from Home Depot highlights the quality of service they wish to provide. On the other hand, the majority of the products at the firm’s stores are from third parties, such as equipment manufacturers. Home Depot’s multi-faceted product mix include building materials, lawn and garden products, and home appliances, among other things. Kitchen and garden products accounted for nearly 27% of revenues in fiscal 2014 making them the best-grossing product categories. (Exhibit*- Revenue by product
Costco’s business strategy is different from their competitor’s in the wholesale retail industry because their purpose is to keep overhead down and pass the savings to their customers. They do this by choosing not to advertise, sell fewer brands and having an innovative approach by having their own manufacturing facilities for a variety of merchandise. Costco does not market their warehouses and their marketing is through word of mouth from current customers who also must have a membership to shop at Costco. When compared to Walmart Costco sells four brands of toothpaste and Walmart sells sixty brands of toothpaste. Costco can buy more for less from the manufacturer of the four brands of toothpaste and pass the savings on to their customers. Costco’s strategy is to sale a limited number of items because this strategy according to (Lutz, 2013) “increases sales volume and helps drive discounts.” Because of Costco’s profitability in the retail market they have managed to continue to be profitable even in an oppressed economy. Costco’s focus is on high-end customers indicated by some of the brands they carry such as Coach Handbags. Costco offers three different levels of membership and is only open to customers who have a membership. Costco’s philosophy is they do not advertise or markup items more than 15% in order to save their customer’s money. These practices lowers the overhead costs and continues passing the savings to the customer. Costco is an international company and has (Costco Wholesale Corporation, n.d.) “462 locations in 43 U.S. States & Puerto Rico; 87 locations in nine Canadian provinces; 25 locations in the United Kingdom; 10 locations in Taiwan; 9...
The Home Depot organization has generated quick growth throughout its operating years. From the first store openings in 1979, the firm has created an exceptional growth pattern, opening their 100th store in 1989 and continuing on into the global market. The company feels that their unique culture and values are what gives them their competitive advantage in the marketplace. Their strengths are in the strong position they have with professional
This allows them to purchase high volume for a lower cost. Bringing over 20,000 products into one convenient location and with over 450 brands they provide a large selection.
Home Plus is a discount big box retailer. They have high end product and low end items with competitive discounts. Their main competitors are Walmart and Target. When I think of Walmart and Target I think of low prices and value products. Walmart has marketed a brand essentially catering to everyday low prices. While Target has products for the middle class consumers, but with a discount. Walmart and Target are both thought as discount stores which carry standard merchandise that are sold at lower prices but in higher volumes.
The main functional strategy to compare and contrast is the marketing functional strategy. Home Depot markets to home improvements, and is geared toward males. The stores are primarily stocked with products for these projects. Lowe’s on the other hand, primarily targets women and their product offerings are geared toward female buying patterns. Lowe’s has more products that make a home comfortable and inviting, whereas, Home Depot has more products for the overall structure of the home. Men spend 35% more than women on home improvement (If Lowe’s Wants, 2013). Financially, Home Depot outsells Lowe’s and operates mores stores; 1,977 Home Depot and 1,805 Lowes. However, both stores performed well in 2016 and both are leaders in the home
Over the years Target has retailed a large variety of products but has differentiated itself by marketing itself as “cheap chic”. This communications strategy targeted an up-market cachet with quality merchandise at affordable prices. They bring new trends to shelves faster than other discount retailers and integrated “fast fashion” to result in more frequent shopper visits. Advertising campaigns such as “Expect More, Pay Less” work to communicate their target audience of younger, more affluent, and educated market. They have appealed to their markets “category need, brand awareness, brand attitude, and brand purchase intention” with its IMC strategies [482]. Walmart has conveyed a brand as a discount superstore, which consumers perceive
Home Depot is the household home improvement retailer that we all know today but it wasn’t easy to get to where they are now. The powerhouse had to go through many ups and downs before it was able to become what it is today. Before starting in Atlanta, Home Depot’s had to go through the four P’s of marketing to decide what company they wanted to be. When Arthur Blank, Benard Marcus, Kenneth Langone and Pat Farrah decided to start home depot they wanted it to be a bigger version of the mom and pop store (Handy Dan) they had previously worked for. The group decided that their products would be home improvement supplies. The second P (price) is what separated them from the competition, they prided themselves on their low prices, which would bring customers in the door. Promotion in the 70’s wasn’t easy but they did what they could, through paper ads and radio shows they were able to promote their stores and products. Their place was decided upon Atlanta because of it large population and potential for home improvement needs.
In general merchandise retailing, Wal-Mart’s primary competitors are Target and Kmart. Retail superstores such as Circuit City and Bed, Bath, and Beyond, also provide retail competition. A survey found that the majority of respondents favored Wal-Mart over stores like Target and Kmart. Respondents claimed Wal-Mart offered lower prices, better variety and selection, and good quality. The needs of consumers is an important economic feature in all competitive environments. What attributes (price, variety, quality, etc.) prompt buyers to choose one retailer over another is very important in the competitive landscape.
For durable and luxurious goods when deciding to buy these products, price is one of the most important factors to be considered as the price of these products are high. Therefore, people will compare the price among various shops and purchase from the shore that offers the best deal at the same quality.
Catering Service:-The most defining thing ofan indian wedding has to be the variety of food . Indians love food, inspite of whatever state they are from .Catering services provides the best of services at wedding times.Also the most important thing which is remembered after the wedding is the food.
It is time, at last, to speak the truth about toxic chemicals behind personal care and beauty products. The daily products of an average person consists of face wash, hand soap, shampoo, conditioner, floss, toothpaste, and deodorant. Surprisingly, all of these products listed contain toxic chemicals that are harmful to our body. If we use these products to maintain our hygiene, does that mean we are not clean without these products? For example, a common shampoo many people use is Head and Shoulders. However, do we know if the shampoo is cleaning our hair from beginning to end or is it damaging our hair? How often do you read the ingredients labeled on your personal care products and wonder if they are safe to use? More importantly, if you