Beauty Standards In The 1950's

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The text I am analyzing is a news paper article clip from the 1950’s. At first glance, the article does not look much different from an article you might find in a Cosmopolitan magazine today. Upon further examination, you will see the article is promoting ways for a woman to gain weight for an increased sex appeal rather than how to lose weight. The first image that pops out when looking at this article is a woman seductively posing in a one-piece swimsuit. There is a three-part cartoon next to her of a skinny girl walking on the beach near men stating she is a ‘beanpole’ and has no sex appeal. The cartoon then shows the woman crying and being consoled by another woman, presumably her mother, telling her to try ironized yeast tablets to gain …show more content…

The cartoon portrays skinny women as having no sex appeal and as not being desirable to men. This is in stark contrast with beauty standards for women today in the 2000’s. Women today are starving themselves in order to reach society’s standard of beauty. What was considered being a ‘beanpole’ in the 1950’s is now considered to be sexy.
While this article and cartoon highlights the change in beauty standards for women over time, it also shows that beauty standards for men have collectively stayed constant. The woman in the cartoon wants to attract the attention of two tall, buff, shirtless, and muscular men. The image of a sexually appealing man in this cartoon is one that could be found on the cover of a Men’s Health magazine today.
While everyone has their own preferences and definitions of what it means to have sex appeal or to be beautiful, collectively as a society, we can state that the beauty standards for men have by and large stayed the same over time. Conversely, the beauty standards for women have changed significantly. What was once considered undesirable is now alluring; what was once resented is now

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