Banana Powder: Baby food for Rural India and Marketing
1742 Words7 Pages
Index PARTICULARS PG. NO.
1 Banana Powder 5
2 Features 6
3 Composition 6
4 Segmenting 8
5 Targeting 8
6 Positioning 9
7 Swot Analysis 9
8 Distribution Strategy 10
9 Pricing Strategy 11
10 Promotional Strategy 12
11 Bibliography/Webliography 13
12 Plagiarism Report 14
The product is a high nutrition, organic baby food product, usually homemade provided in convenient ready-to-use packets.
• Baby food is always a matter of utmost concern for mothers especially in today’s busy word. They want to provide organic food to children without having to put a lot of time into the preparation.
• Raw banana powder porridge, an ancient south Indian recipe is the perfect solution.
• It is a natural supplement for children above three months.
• Its medicinal and therapeutic properties that energise the body.
• It is also good for preparing delicious deserts, puddings and different snacks items.
• It will be provided in 150 gram packets consisting of 10, 15 gram one-meal-use sachets as well as individually.
• It would be priced at Rs 70 for a 150 gram packet and Rs 7 per individual sachet.
• This being a natural product contains no preservatives.
• Its fruity flavour will appeal to infants and will make feeding an easier process.
• The manufacturing of the raw banana involves drying of the fruit, followed by powdering.
• Ingredients for the baby food: One sachet of raw banana powder, one cup of milk/water, 2 tsps or 1/4th piece of solid jaggery and lastly one tsp of ghee.
• Raw banana powder porridge can be made by adding one sachet of powder in 1 cup of water / milk. St...
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...ging of sachets will be done in paper to reduce the use of plastic due to environmental issues.
1. CK Prahalad, “The Fortune at the Bottom of the Pyramid”
2. Self Nutrition Data: http://nutritiondata.self.com/facts/fruits-and-fruit-juices/1847/2
3. Sangeetha Menon, Bumps and Babies blog: http://www.bumpsnbaby.com/double-horse-banana-powder-review/
4. Prof Sukti Chakrabarti, “India’s Rural Market – The Fortune at the base of the Pyramid”: http://www.abesit.in/pdfs/success_through_excellence.pdf
5. Guest Author, “A Look At Bottom of the Pyramid (BoP) in India [The Global Research & Innovation Hub]” http://www.nextbigwhat.com/bottom-of-the-pyramid-bop-in-india-the-global-research-innovation-hub-297/
6. Maps of India, State wise Per Capita Income: http://www.mapsofindia.com/maps/india/percapitaincome.htm