STUDENT ID- 1100573 VANSHIKA ASSESSMENT TASK 1 Identify and evaluate the competitive challenges and opportunities facing that particular sector.
Prepared BY Vanshika Prepared To Lecturer – Kathleen Hastings MKG721 Food Marketing
Due Date-
Executive Summary-
Australian dairy industry supply more milk than is use by domestically and a heavy amount is routed for export. International dairy demand is growing, because of increased demand in developing dairy markets including china, south-east Asia and the Middle East .Australia dairy industry go up against in contest with New Zealand, the EU and the USA, as well as with small scale players such as Argentina, Ukraine and Uruguay. Many competitors are increasing both their production and export aim.
On the other hand, Australia take into account an open market approach, but not all countries
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The dairy industry massively stand on road transport to pick up milk from farms and take it to regional and metropolitan processing facilities , and to take finished products to distribution centers to supply domestic and export markets .on the other hand, dairy industry is focused the government owned port to the private sectors could lead to higher port charges. The dairy industry is therefore calling on the Australian government to implement some form of essential service commission or other agency oversight of port charges and its access
My organization, Trader Joe’s, is not an international business. Their stores are all located in the United States; therefore, I chose Whole Foods, who is a main competitor of Trader Joe’s for this assignment.
RNRA Team, “Supermarkets, Fresh Produce and New Commodity Chains: What Future for the Small Producer?” Hot Topics: February, 2004.
Founded in 1986, Pret A Manger is a fast food chain, which produces freshly prepared, natural food with over 250 stores throughout the United Kingdom, France, Hong-Kong and the United States. Unlike most fast-food chains, Pret is a private company; they do not face the same pressure to grow as a public company does. However there are many factors that affect Pret A Manger’s marketplace such as economy, competition, technology, political environment, and the standard of living. This report evaluates major internal and external factors affecting Pret A Manger using various analytical techniques.
From a financial and marketing standpoint, the effects have been catastrophic. In some areas, milk production has decreased by an average of two liters daily and calving index (efficiency at which new calves are produced) went down by an average of twenty days (Davies NP). Th...
• Considering the two forces of competition and predict what McDonald’s Corporation might do to improve its ability to address these forces in the near future.
Milk today is not what it used to be. Only three percent of the U.S. population regularly consumes raw, unprocessed milk regularly (CDC). Before the process of pasteurization, cultures throughout history thrived on raw milk. In America, the first cows were brought to the Jamestown colony in 1610. Cottage dairying in America started in 1620, with the large importation of cattle from Europe. As the nation moved west, settlers sought pastures and room for more cattle. Most families had a family cow, and even small dairies were family-owned. During this time, cows fed off lush, green pastures. Ron Schmid observes, in his Untold Story of Milk, “Milk in America at the beginning of the nineteenth century was of the same character as the milk that had nurtured humanity for many thousands of years . . . This was soon to change, as the growth of the cities would lead to changes in milk that would have devastating effect...
Food industry can be chartered by low margin industry, while along with the shift of power from the manufacturer to the purchaser, the price and demand became flexible, and the product variety increased.
To most consumers Whole Foods is known as a chain grocery store specializing in organic and natural foods. Some may go as far as say the name is synonymous with quality. This comparison is the result of Whole Foods’ marketing their brand successfully to consumers demanding their specialized foods. As with any organization, Whole Foods may consider evaluating their strategic objectives and decide if necessary course corrections are needed to reach their objectives and goals. Through a fundamental and technical analysis, I will discuss Whole Foods’ mission, vision, and goals, their competitive environment, and some factors within their strength, weakness, opportunity, and threat analysis. With such data and information I will recommend, if needed, and strategic changes in order to sustain a competitive advantage.
The current Production Capacity is Low to face the upcoming competition-The dairy currently produces 10000 liters of milk per day even after 30 years of presence in the market. This will certainly affect the chances to take advantage of the current growing market and to manage the consumption cycles of the industry. The question of whether to decide on the expansion of production capacity: With an incredible growth expected in the industry, the issue that the management faces now is, whether to increase the production capacity or not. This is very much needed as the expansion of production capacity will equip the company to supply and cater to the demand as well as attain economies of scale, which can be used as a competitive advantage against the new entrants. However, this calls for capital investments on the assets required for expansion.
While milk prices dropped, the cost of feeding and caring for cattle did not. According to a March 2009 KSL report, farmers say the demand of crops used for ethanol in the summer of 2008 caused the price of feed to increase, and then the bottom fell out of the milk market. The short storage life of milk makes the dairy industry especially vulnerable to hard economic times. Unlike other commodi...
Challenges in Today's U.S. Supermarket Industry. 2014. Challenges in Today's U.S. Supermarket Industry. [ONLINE] Available at:http://msdn.microsoft.com/en-us/library/aa479076.aspx. [Accessed 31 March 2014].
Since its inception in 2001, Fonterra Co-Operative Group Limited (Fonterra), the largest company in New Zealand, has grown to be the world’s 4th largest dairy company in 2013 (Robobank, 2013). Fonterra is the largest dairy exporter of the world and it controls a third of global dairy exports. Fonterra has huge pool of talents of 16,000 staff locally and internationally to make dairy available every day to millions of consumers ...
The packaged milk category was originated in 1981 by (quaintly named) Milk Pak, which pioneered tetra pack milk in Pakistan. The supply chain involved collecting milk from rural areas across Punjab, processing the milk through UHT (Ultra-High Temperature Processing) treatment, and selling it to consumers in uniquely colored triangular and rectangular packs designed to prolong the milk’s quality. Milk Pak’s “Milk Packs” were very well-received and the brand soon became synonymous with quality milk. Its first real competition came in the form of Haleeb, which introduced distinctively blue tetra packs to the market in 1986.
[Online] Retail-week.com. Available at: http://www.retail-week.com/sectors/food/analysis-is-asdas-five-year-strategy-the-right-one/5054989.article [Accessed 23 Jan.
...leader in its selected markets through creativity and superior customer service. The Group is continuing to focus many efforts to expand its presence in global food and ingredients markets and its consumer foods businesses in Europe and abroad.