Introduction To most consumers Whole Foods is known as a chain grocery store specializing in organic and natural foods. Some may go as far as say the name is synonymous with quality. This comparison is the result of Whole Foods’ marketing their brand successfully to consumers demanding their specialized foods. As with any organization, Whole Foods may consider evaluating their strategic objectives and decide if necessary course corrections are needed to reach their objectives and goals. Through a fundamental and technical analysis, I will discuss Whole Foods’ mission, vision, and goals, their competitive environment, and some factors within their strength, weakness, opportunity, and threat analysis. With such data and information I will recommend, if needed, and strategic changes in order to sustain a competitive advantage. Mission, Vision and Values The mission statement of an organization is designed to state the purpose of the organization. Developing an organization is usually determined during the initial start up and can be changed due to changing environment demands. Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market. (Whole Foods, N.d.) Before getting to the end of the mission statement it is clear that Whole Foods is focused on quality. From there Whole Foods builds on its mission statement with its vision and values aligning some of its components such as organizational culture. Whole Foods, Whole People, Whole Planet — emphasizes that Whole Foods vision reache... ... middle of paper ... ...ole Foods Market. 7 May 2008 . Whole Foods Market - Annual Stakeholders Report, 2011. Retrieved on November 7, 2012 from:. WSJ. "Whole Foods Market(R) Celebrates 17 Years on FORTUNE's '100 Best Companies to Work For' List." Wall Street Journal. Wall Street Journal, 16 Jan. 2014. Web. 19 Jan. 2014. . Yahoo Finance. "The Kroger Co. (KR)." Yahoo Finance. Yahoo Finance, N.d. Web. 19 Jan. 2014. . - - -. "Sprouts Farmers Market, Inc. (SFM)." Yahoo Finance. Yahoo Finance, N.d. Web. 19 Jan. 2014. . - - -. "Trader Joe's Company Company Profile." Yahoo Finance. Yahoo Finance, N.d. Web. 19 Jan. 2014. .
My organization, Trader Joe’s, is not an international business. Their stores are all located in the United States; therefore, I chose Whole Foods, who is a main competitor of Trader Joe’s for this assignment.
Super Markets are few and far between in the south. There are plenty of different variations within a very small region that when one becomes your favorite it’s usually because if convenience. However throughout the local community of Jacksonville and most of Florida, Publix Super Markets have made a very valuable impression on its current consumers. Founded by George W. Jenkins on the idea of what makes a company successful is how they takes care of their customers but also their employees. Publix being one of the top eight privately traded companies in this industry as labeled by Forbes America’s Largest Private Companies List leaves those asking what makes Publix so different.
Tuttle, B. (2013). The Next Whole Foods? Three Emerging Healthy Supermarket Challengers | TIME.com. Retrieved from http://business.time.com/2013/09/12/the-next-whole-foods-three-emerging-healthy-supermarket-challengers/
Innovation. The Whole Foods Company should ensure that their strategic development plan is inclusive of innovative elements or ideas. Should the company decide to introduce new products or re-market certain goods, they may need to re-evaluate their original strategy. Innovation plans may include a greater budget allocation to certain departments and the increase in
...ious. Stability is another factor that could make Whole Foods an attractive career. They have been consistent in everything they have down and show a dedicated to the communities around them. Not many companies have the same track record and this proves that Whole Foods is in it not only for themselves.
Gaar, B. (2013, December 21). Whole Foods chain is growing, but facing increasing competition. The Columbus Dispatch. Retrieved February 25, 2014, from http://www.dispatch.com/content/stories/business/2013/12/21/healthy-but----.html
Whole Foods’ core values statement proclaims the company is “part of a growing consciousness that’s bigger than food—one that champions what’s good, and the greater good, too.” Since the company’s founding 36 years ago, it has built its business around providing products that are held to extremely high quality standards in terms of ingredients and ethical sourcing, rather than simply selling SKUs that will bring a high profit. While this seems clearly aligned with its core business and a key to shareholder wealth maximization, Whole Foods also embodies a sense of higher purpose, which they express on the company blog as “reflect[ing] and reinforc[ing] our belief that companies should operate with a higher purpose beyond profits, and create
The soul of a company is any aspect that key stakeholders view as core, enduring and distinctive. Those identities are usually brought by corporations’ founders at the very beginning----entrepreneurial stage. The Whole Foods Market, with Mackey’s strong stakeholderism belief, has been working on counterculture business paradigm since the start of it. Devoted in value creation for six of their most important stakeholders, including customers, team members (employees), investors, vendors, communities, and the environment (J. Mackey, 2005), Whole Foods Market’s philosophy is graphically represented in the opposite column of shareholderism. Five years after starting the business, five core values of Whole Foods Market were developed by John Mackey and a group of 60 voluntaril...
This past summer, Whole Foods Market was bought by Amazon for $13.7B in cash and many are wondering what a multi-billion dollar company like Amazon would want with a business such as Whole Foods (Petro 1). What makes this chain of grocery stores so special? As it turns out, Business Insider recently stated that the typical Whole Foods customer has over $1,000 per month in disposable income and the company has a strong private label business with its 365 brand (Petro 1). This is important to Amazon because it offers a different selection of products, as opposed to national brands that can be found at any retail store. This dynamic is something that Amazon has recently started to incorporate into their company in
Whole Foods Market is a supermarket distinctively devoted to offer the highest quality, least processed, most flavorful and naturally preserved foods. In other words: organic foods. However, there have been many challenges and misconceptions about the definition of organic products in past years. In October 2002, the U.S. Department of Agriculture set standards and definite meanings for organic products. Once standards were set Mackey had a vision of aggressively expanding WFM stores. He believed that the company’s cash flow from operations in upcoming years would be an ample amount to cover the capital costs of the expansions. WFM growth strategy was to open new stores and acquire small, owner-managed chains. The store sizes and location was an important issue in their growth strategy. Another issue was the products that WFM offers. Most consumers are brand name buyers; WFM offers organic foods that do not come with the usual brand name label that consumers are used to. Even worse of an issue are the prices. Non-brand –named products that are high in price can be...
What appeals to me about working at whole foods is how they invest in their employees and how they want their employees to be happy to come to work. The company actually puts their employees first because they believe if the employee is happy then the customer will be happy and that leads to repeat
Whole Foods Market has done well with their existing strategies, but there is always room for improvement. The first recommendation to improve Whole
Whole Food’s is facing a stiff competition from Sprouts and Trader Joe’s and therefore there is need to develop effective strategies to outdo these competitors. Whole Food’s has to offer unique organic natural food to its esteem consumers who are found in different parts of the world so as to build long lasting profitable relationship with them and win their trust more than its main competitors. The uniqueness of organic natural foods offered by Whole Food’s can be achieved through efficient utilization of portfolio strategy which focuses on innovation and development of new products.
Whole food is distinguished itself with other competitors because they have natural and organic products available, caring and satisfying customer, support and training employees, promoting and open new jobs positions, creating new habits and help eating education.
There are a number of factors that the Board of Directors will have to consider while developing the strategic plan; one of the important factors is to investigate how the organizational structure of Whole Food market affects the strategic planning in the organization. In this case, it will help the directors to have an idea of how their input in the strategy will be of general benefit to the entire organization. In any strategic plan, the organizational structure plays a critical role since it determines how successful a strategic might be. The other factor that they should consider is the establishment of how the leadership of Whole Food Market affects the strategic planning of the entire organization. In many cases, a strategic