After watching Ariana Grande’s makeup tutorial in October of 2012, a 15 year old me had established a new standard of beauty. I wanted what that girl had: her clear skin, pink cheeks, long lashes, and, most of all, her eye-catching fuchsia lips. I memorized the name: “Maybelline Super Stay 14 Hour Lipstick” in “Fuchsia Forever.” My mother, sister, and I then went over to the nearest Target in search of this lip color I so desperately required. The large cosmetics section at Target was like stepping inside of a light bulb. The shelves were so brightly lit, it was as if the store needed me to be able to read every brand name from just the corner of my eye. I quickly found the exact lipstick I wanted, which was the exact lipstick some pretty stranger had indirectly persuaded me to purchase. In that moment, looking down at the sleek, gleaming plastic tube, I felt that this one simple object was I needed. Something that looked good and made me feel good. It was not until later that I had thought about the consequences of this new standard of beauty.
Maybelline products are manufactured in Little Rock, Arkansas. Being stationed in America, the factory must abide by the American standards of working conditions and wages. This does not guarantee, however, that a factory full of man-made chemicals is exactly a “secure” and riskless environment. Everyday workers must carefully handle each chemical ingredient, as some are more prone to contamination risks than others. The ingredients and toxins in common cosmetics not only pose as a threat to factory workers, but to the consumers as well. One of the most commonly reported contaminants of lipstick is lead. In a 2012 report by the FDA, over 400 shades of lipstick were found to contain lead (El...
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...eption. I thought that looking like this little person who I had blown up to unimaginable proportions in my head would make me happy. But seeing everything this one product has done to the world has made me not want to be a part of its world. The first time I watched that video that started my journey into the world of makeup, I felt that I had been so oblivious to something so hugely important in this world. I was right. I was oblivious, but to something much greater than lipstick. That was exactly how Maybelline wanted me to be. The things kept hidden are the most valuable; the things behind makeup’s mask that I did not know existed. I realized I did not have to listen to an absentminded celebrity or a misleading slogan to know what to do or buy. Decisions are meant to be made by the people in control of their own lives. It’s time I start taking control of mine.
Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong, on going successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dentation in today’s society in what women’s appearance should and shouldn’t be. Women and young adolescence are confused of what their appearance should be. Cover Girl has many famous models; one inparticular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.” The grand prizewinner of this sweepstakes is an appearance in the new 98 Degrees music video. This advertising doesn’t just take place in the Target stores; it also takes place in Teen magazine, stickers on the new 98 Degrees CDs, a national radio campaign, and the national Teen People magazine. Because it’s teens that mainly listen to the music that 98 Degrees produces, it’s the teens that this particular promotion is focused on. I s...
In the article, “The Fashion Industry: Free to Be an Individual” by Hanna Berry, Berry discusses how for decades women have been told to use certain products and that if they used those products they would be beautiful. Women over the years have believed this idea and would purchase items that promised to make them prettier, thinner, smarter and even more loved. However, in reality it was never what they wore on their bodies that helped them be any of those things; but what it did help with was to empower women to become fearless and bold by what they chose to wear on their bodies as a form of expression.
After watching the movie, Miss Representation, I have decided to use Dove’s new Real Beauty Campaign. I believe this company accurately counteracts the emotions and anxieties facing our female population in this generation by confronting them. I believe they antagonize what every other company chooses to exploit in order for their consumers to buy their products. Using the vocabulary provided in our textbook, I will define pathos and ethos along with their sub terms to analyze the advertisement. With so many advertisements and companies influencing women of our society to conform to a mold, Dove is sending a different message. After describing the ad, I will then use the rhetorical tools I have chosen to analyze and explain them.
Girls try to copy the clothes the celebrities wear because it is what’s considered cool. They wear makeup because if they don’t have the perfect complexion, the sexy eyes or the right lip color, they are considered ugly. Society has taken away our say in what is beautiful and attractive. Society controls what to wear and how to look. The short story, “The Girl Who Was Plugged In” by James Tiptree, shows how society can dominate the lives of the individual.
The Rhetor is Kylie Jenner. Her style is her social media. Everyone associates Kylie with her snapchat. She always posts snapchat stories of her new makeup, as a form of her advertisement. She is the queen of social media, so she is able to get away with that being the only way she gets her information out there. Kylie Cosmetics fits the rhetorical triangle because she made a product for the purpose of helping her audience to feel more confident about themselves. She wanted to make something that would help people feel better about
The transition to modern consumerism involved not just the introduction of responsible product formulation, but fundamental transformations of social behavior. Women were at the heart of this development in the cosmetic industry, and we will consider the contributions of two of them: Annie Turnbo Malone and Madame C. J. Walker. These women and their contemporaries paved the way for Estee Lauder and Mary Kay Ash in our time.
...of Beauty is full of condemnation for cosmetics and threats to women about the ‘dangers’ of cosmetics.
In which way the seller’s chief goal is to sway their possible spectators and attempt and change their opinions, ideals and interests in the drive of resounding them that the produce they are posing has a touch that customer wants that will also be in their advantage, therefore generating false desires in the user’s mind. Dove is vexing their viewers to purchase products they wouldn’t usually buy by “creating desires that previously did not exist. ”(Dyer, 1982:6). In its place of following the outdated mantra of beauty- advertising campaigns that endorse an unachievable standard of attraction as the norm, Dove’s campaign has taken a concern that touches the lives of loads of young and old women: self-observation in the face of ads that don’t mirror the realism of women’s looks. Dove is saying that it’s all right to be ordinary, and that you’re not less than for not being what certain advertisers reflect to be flawless.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
For centuries mankind has unsuccessfully attempted to define beauty. Greek philosophers, including Plato, tried to define beauty as if it were as simple as any other law in nature. However this cannot be so because the idea of what is beautiful has varied throughout cultures and the ages. In the 1800s women who were pale and rather plump were considered objects of desire; but in today’s society, desirable women are slender and tan, among other things. The fact is that today, beauty is as unobtainable as it is indefinable. All of today’s supermodels, as seen in millions of advertisements, have been modified, airbrushed, and photoshopped. Women desiring this beauty have turned to various sources of false remedies, spending thousands of dollars, in hope that they too can be beautiful. The media has twisted and warped our ideal definition of beauty into something that does not exist naturally and is simply inaccessible.
Make-up was 100 percent forbidden, and because of that, I craved it all the more. Each day, while waiting for the van to take me to school, I would creep into my mother’s room, hoping to catch a glance of the mysterious magic and beauty that transformed her from an ordinary housewife into a Queen. That was what she was, I decided. The Queen of make-up.
Reported in the article “Elle” in the 16th century it started to take a turn. In the 1700s a law was passed stating that marriages could not be annulled if a woman wore cosmetics before her wedding. Cosmetics were to be worn only for prostitutes. It was a major ban during that time. A lot of changes were made in the 18th century as well. The term “lipstick” wasn’t used until the 1880s. In the 18th century lipstick began to move from high class to low class. The article “Elle” also discussed that in the United States lip stick was first advertised in the 1890. In those advertisements you would see lipstick in carmine dye that had come from insect scales. Late in the 19th centuries another Queen name Victoria, stated that makeup was impolite and that it was unfashionable. Some people didn’t let that stop their grind they still was considering to wear lipstick. French and film stars were known to wear red lipstick back in the late 19th century. Lipstick came in a different tube in the 19th century due to a famous person name Maurcie Levy. Maurcie levy invented the first metal tube for lipstick. This was a major thing to the people who had worn lipstick, before lipstick was made of deer tallow, castor oil & beeswax that had come in silk wrap paper. The lipstick would get everywhere if you weren’t careful with it. Lipstick was continued to rise around the entire world. In the 1920s the modern swivel lipstick tube was also patented by companies like, Max Factor, Chanel, Helena Rubenstein and Elizabeth Arden. Max Factor also invented “Lip Gloss”. This type of lipstick was used on movie actors to make them stand out. Helena Rubenstein was the first lady to advertise lipstick as a sun protection. Lipstick was being placed on market ready for buyers to shop. Lipstick was a big thing and continues to increase. By the 1950s a beautiful lady name Marilyn Monroe wore the bright red lipstick. She was
Going back to her smile, a contest submission for Colgate was a picture of Mona Lisa with glistening teeth, that said “SMILE BIG” and “Exhibit those pearly whites” at the bottom of the ad. I find this particular use of advertising to be especially comical since it goes back to the prominence of her smile. This specific submission grasped the mystery of Mona Lisa’s smile and ran with it. Another example was when authors used the image of Mona Lisa for “Reclaiming Beauty: A Webinar”. In this webinar, Ms. Sofia and Ms. Botkin try to show young girls that the beauty you perceive in advertising is not what beauty actually is. They show young girls that it’s time to take beauty back for what it is and that Photoshop doesn’t change the person you are. In the end the point I secured from this advertisement was that the beauty of the painting, Mona Lisa, was not photo shopped and it was a natural image of who she genuinely was. I found both of these advertisements to be on opposite spectrums of the use of Mona Lisa’s image, but they both did a perfect job using her celebrity like qualities for their
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.
Thanks to the influence of the ancient Egyptian introduction to makeup art in burial rituals, makeup has made its way all around the world and established its position as a very successful industry. Among several cosmetic and toiletry brands, Lancôme Paris, is one of the most popular today. Examined by one of France’s most prevalent thinkers, Roland Barthes, Paris is seen as the world center of sophistication, elegance and high society. An expert on the nature of society, Barthes, is also famous for his theory of the cultural myth that subconsciously produces meaning in the most basic parts of our lives. Combining Barthes definition’, its lustful visual and charming slogan, a vintage cosmetic advertisement for Crushed Rose lipstick allures its consumers by producing myths regarding instant beauty and perfection with the purchase and application.