Apple: The Success Of Apple's Success?

The reason why Apple has been so successful is the fact that the company creates high quality, stylish and sophisticated products by paying close attention to details. Apple products are seen as an indicator of high social status symbol and company has a huge number of followers. Apple entered the market when no other company paid attention to design of products, like phones and laptops. The market timing was perfect. While other companies were focusing on creating products by using the best technology that they can get their hands on, Apple paid close attention to details that are almost least important to other companies while creating new products. I am not sure that the company focuses on creating products that people actually need, but the company actually comes up with great products and tells people what they actually want. This want then translates into a need for the consumers. No other company has the guts to do that. It is like the engineers creating the products, actually make them for themselves. The products are user-centric and the company places all its efforts in ensuring that the products are easy to use, in order to deliver a great user experience. The products are easy to understand and learn.

The company has paid closed attention to after-sale service through the Apple retail stores to set high standards of customer service. Great customer service is more than appreciated by all customers and greatly contributes to the overall product experience. This has led to great customer loyalty. Apple’s use of its very own iOS, by which most people swear by, is an extremely respected and efficient platform. The company opened up the platform to the developer network to create applications for the iOS, which is now preferred over the other operating systems, especially as this community is one of the strongest online community