One of the main factors that brought Apple back from near oblivion was its ability to produce, market, and sell IT products such as the iPod, iPhone, and customer developed application... ... middle of paper ... ...e but to purchase the product from Apple. Unfortunately, Apple could not create an entry barrier and soon many other companies began offering integrated cell phones, which increased buyer power and reduced supplier power. 9. Which of Porter’s Five Forces did Apple address through its customer-developed applications? Ans.
Conclusion In the computer industry, most people still perceive Apple as the runner because of the significant influence Microsoft has on personal computers. However apple has been able to diversify its product line in the technology scope i.e. from computer hardware to software, gadgets and online media. This makes apple able to serve most of the consumer needs not only in variety but also in the quality in design and performance of its products. Through adopting a division form of business, apple makes it hard for it to be acquired since this will require a massive buyoff.
None the less, the commercials are just a television advertising campaign created for Apple Inc. These commercials have many reasons why a Mac is better than a PC. There are many reasons why Apple has been prospering through the years, but the biggest reason is that the engineers at Apple build their computers and products with high quality. All of the different operating systems that their products use are very clean, smooth, and fast. People who want to stand out from the majority buy Apple gadgets because they are the newer technology on the market.
This is the reason why Apple is so popular, it can appeal to anyone. Apple was founded by Steve Jobs with the idea of the personal computer; a computer that is easily used by anyone. This is one their products are so resistant to change because doing so would disrupt that unity. Microsoft on the other hand has also created a personal computer. Although, it may seem simply to use at first, the many menus and clutter it takes to perform simple tasks are difficult.
This development in technology now encourages users to switch to the very desirable Macintosh community without completely sacrificing the often thought needs of the PC. Strengths: Apple Computer Inc. is one of the oldest hardware manufacturers that control over the product by manufacturing both computers and their operation system. It is known that Apple has a high Quality product which makes Apple different than its competitors. Apple creates its product with unique designs to attract the consumer’s eyes and increase its market share because Apple success is based on fulfilling customer’s desires. Apple has one of the top brand names within the technology industry all over the world, and 54% of their profits are from foreign markets.
These Apple products including the Mac are not only regular gadgets for use at home but they have also made its mark even in school grounds and workplaces for the company that created it made sure it’s also appealing to students and businessmen. Apple’s rise to popularity is no longer a question these days. If someone hasn’t seen or touched an iPhone some would throw that he lives in the Stone Age. With the release of its first music player, the iPod, in 2001, consumers responded to it in a great way, it earned itself a place in the technology plot. Other manufactures of phones and tablets try to keep up with this brand, however, the distinctiveness of its virus protection, good quality, well-formed & classy design made itself way on the top preference of the customers.
The iPod was the first advancement made and it was made primarily to compete with traditional MP3 players. It would go on to change the way people listened to music. The iPod had incredible features for such a compact device. It offered more storage than traditional MP3 players, with a 5 GB integrated hard drive, and faster speed of uploading music, being able to upload 1000 songs in as little as 10 minutes (Finkle). The iPod also came with the iTunes store, which would later completely change how people would access music.
Innovation is the main strength of this the company’s success. It has created rare products, which have been in front of the curve such as the iPhone, which have transported touch screen engineering to the normal. Other touch screen devices were on hand at the time, but these devices did not look as appealing and did not have the best system. Other products like the iPad were created by Apple, which also brought the market forward, in terms of design and in competition. This company’s’ tradition towards a specific vision of research and growth into new-product concepts and thinking outside the box has created great sub culture within the company.
Despite the fact that many people in the world prefer using Android, Apple still is the best smart phone choice for Viet Nam. Apple, with its large offering of applications (apps), user-friendly technology, and superior speed compared to other brands make it the best smart phone option for consumers in Viet Nam. The first advantage of Apple as the best choice for Vietnamese smart phone users is its large offering of apps. According to Forbes, there were 998,919 apps as of Dec 9 and 138 apps being added everyday. Nowadays, not only are children addicted to video games but adults too.
Apple© is a company that has embedded itself in today’s culture with its innovative design, development and marketing. Almost everything that has to do with personal computing (Personal computers, mp3 players and cell phones) are manufactured and sold by Apple. The Apple brand is recognized all over the world due to strong branding of its products and logo. They command a premium price because of design aesthetics can pop culture pushes. However, with the rising popularity of android and its competitive devices, the market share of Apple is starting to shrink.