Animal Farm Nostalgia Manipulation

639 Words2 Pages
bulb-icon

Recommended: George Orwell Animal Farm Symbolism

If one is to rise to power and manipulate the perceptions of society, they must take advantage of history, more specifically the past of the public. An example of nostalgia’s effectiveness is particularly when advertising to older generations, since the products advertised would remind the older generations of their younger, childhood days. In the NPR podcast The Good Old Days, during a discussion about nostalgia, Dr. Routledge of North Dakota State University uncovers a connection between the person and the product: “If you give people a list of products, things like movies or music or automobiles, people tend to have a preference for the products that were popular during their youth. And so people have this natural attraction to things from their past…. …show more content…

Dr. Routledge explains that the feeling of youth is connected to certain products, which inclines older consumers to purchase those products. Because of this tendency, the advertisements of may often point to the past in order to convince the consumer to buy that specific product. This manipulation of human emotion is used in a commercial sense in order to gain more revenue and economic profit, rather than the use of nostalgia for political purposes. An example of that use of nostalgia in politics is in Orwell’s Animal Farm, more specifically Napoleon’s exploitation of the animals’ fear of Jones in order to justify his tyrannical rulings and shortcomings. In the Animal Farm, Squealer is indicted as the head of propaganda and “warns” of Jones’ coming back while testifying that the pigs’ consumption of the apples and milk was

Show More
Related

  • Six Flags Commercial Essay

    926 Words  | 2 Pages

    Many television commercials choose to feature a contrast between youth and maturity as their subject. An “Oreo Cookie” commercial, for example, features a little girl who is about four years old mimicking her grandfather’s actions in eating a cookie. Another commercial advertises the popular theme park, Six Flags Great Adventure. This commercial, entitled “The Six Flags Dancing Man,” features an elderly man dancing like an enthusiastic child. This relates to Stephen King’s idea in “My Creature from the Black Lagoon,” that adults long for and are often reminded of their childhood. Meanwhile, Rita Dove’s essay, “Loose Ends,” and Marie Winn’s essay, “Television Addiction,” each presents the great influence television has on life, often because of television’s great aspect of reality. Together, these ideas support the reasoning behind an advertisement’s attempt to sell abstract ideas. By using youth and old age in commercials, advertisers can sell nostalgia as a way of making commercials more memorable.

    Read More

  • The Persuasive Appeal In The Bud Light Party Advertisement

    1617 Words  | 4 Pages

    An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement

    Read More

  • Rhetorical Analysis Of George Orwell's Animal Farm

    457 Words  | 1 Pages

    At the beginning of George Orwell’s Animal Farm, an aging pig named Old Major gives a speech to the rest of the animals. In his speech, he explains to them how awful their lives are in order to shows them that the Rebellion against Man, their one true enemy, will come soon. Old Major appeals to the animal’s emotions by using rhetorical questions and fear to effectively persuade the animals of the coming Rebellion.

    Read More

  • Crystal Blue Persuasion: Breaking Bad Ad

    1402 Words  | 3 Pages

    Fowles, Jib. “Advertising's Fifteen Basic Appeals.” Eds Michael Petracca, Madeleine Sorapure. Common Culture: Reading and Writing About American Pop Culture. Boston: Pearson, 2012. 54-72. Print.

    Read More

  • Animal Farm Essay

    1704 Words  | 4 Pages

    Although George Orwell’s Animal Farm was created in order to mimic individuals as well as occurrences that took place during the Russian Revolution period, it is still possible to gain a comprehensive understanding of the text without a past knowledge of history through the exploitation of human nature’s imperfections. Following the publishment of his novel, Orwell confirmed that his goal in writing this fable was to expose the wrongdoing of the Soviet Union as well as the treachery of the true ideas of the Revolution. Nonetheless, there have been several other examples of events such as the French Revolution that can effortlessly be contrasted against components of the allegory. However, we need not to dig no deeper than to the fundamental faults in human nature to witness the catastrophic consequences that attributes such as hierarchy, propaganda and betrayal have on today’s society.

    Read More

  • A Feminine Double-Bind By Anoushka Benbow-Buitenhuis: Critical Analysis

    1295 Words  | 3 Pages

    The advancement of technology, and thus advertising, have taught and coerced women over time into thinking that upward class mobility can be reached through consumption and consumerism. Today, women of all ages are encouraged to participate in the standardized beauty culture produced and proliferated by multinational corporations. Correlations between Benbow-Buitenhuis ' female double bind and theoretical contexts of Marcuse 's false needs theory (2014, p. 47) and false consciousness theory (2014, p. 44) prove that beauty culture is "rationalized as social requirements for public participation" and are "socially reproduced to the extent that the individual may believe that the needs are their own" (2014, p. 44). Thus, women are willing to give up rational thought processes in their desire to obtain status and upward class mobility through purchasing and consuming anti-aging

    Read More

  • Themes In Animal Farm

    1043 Words  | 3 Pages

    The novel “Animal Farm” was written by the author name George Orwell. Animal Farm is a novel based upon the lives of a society of animals wanting a better life for themselves living on the Manor Farm. The setting of the book is a farm called “Manor Farm”. The theme of this book is that the animals should make a stand; if they continue doing the same thing they will continue getting the same results. It is better to be free and starving, than to be fed and enslaved.

    Read More

  • Marxism In Animal Farm

    1018 Words  | 3 Pages

    been nearly over sixty nine years since the release of George Orwell’s “Animal Farm” the

    Read More

  • Animal Farm And The Russian Revolution

    863 Words  | 2 Pages

    George Orwell’s novel Animal Farm is a great example of allegory and political satire. The novel was written to criticize totalitarian regimes and particularly Stalin's corrupt rule in Russia. In the first chapter, Orwell gives his reasons for writing the story and what he hopes it will accomplish. It also gives reference to the farm and how it relates to the conflicts of the Russian revolution. The characters, settings, and the plot were written to describe the social upheaval during that period of time and also to prove that the good nature of true communism can be turned into something atrocious by an idea as simple as greed.

    Read More

  • Animal Farm Propaganda Quotes

    606 Words  | 2 Pages

    “The most effective way to destroy people is to deny and obliterate their own understanding of their history,” wrote George Orwell. This is a quote the author of Animal Farm wrote. This quote relates to the book for two reasons. One being is Napoleon brainwashing all the animals into thinking he is best and only the best, and there is no one above him. This relates because Napoleon is brainwashing the animals into thinking differently so all there other history is being forgotten. The other reason being George wrote the book and this quote. In this book propaganda is being shown in three main ways.

    Read More

  • The Necessary Intellect of Ordinary People

    1460 Words  | 3 Pages

    The uneducated are often unaware of how people take advantage of them when under the power of a leader using propaganda. Propaganda is an opinionated advertisement used to control and appeal to people's judgement and emotions, and gets them to do what they want (Stults). Not all persuasion is propaganda, and not all propaganda is bad (Stults). George Orwell writes Animal Farm as an allegorical fable associated with Lenin’s lead over the revolution that established the Communist control of Russia. After the animals of Animal Farm are successful with the Rebellion against Jones, they to lose sight of how the pigs are slowly influencing them. Like the use of propaganda in Russia, the pigs on Animal Farm are able to manipulate the other animals using simplicity and repetition, distortion and bad logic, and fear.

    Read More

  • Animal Farm: Snowball vs. Napoleon

    635 Words  | 2 Pages

    It was the glorious speech from Old Major that made the animals want to rebel so badly. Animal Farm, written by George Orwell is an excellent novel that portrays the need for power. It shows how power can be used for either good or evil. The story begins on Manor Farm, owned by a farmer named Mr. Jones. One of the pigs, named Old Major, gives a speech that motivates the animals to rebel.

    Read More

  • Article Analysis Of Selling To Children By Juliet Schor

    1126 Words  | 3 Pages

    Juliet B. Schor, a professor of sociology at Boston College, is the author of Selling to Children: The Marketing of Cool and many other books on the topic of American Consumption. Schor is a professor of sociology at Boston College. In this article, Selling to Children: The Marketing of Cool, Schor talks about what cool is and how it has affected the culture of advertising and ideals. From Schor’s writing we can try to understand why she wrote about this topic and how she feels about the methods of advertising used for kids, providing facts for each of her main statements.

    Read More

  • Analysis Of Animal Farm By George Orwell And Klee Wyck

    1477 Words  | 3 Pages

    A primary example of this is when they abolish the singing of “Beasts of England” (59), a song that was initially a symbol of the Rebellion. However, once the pigs established their own system of government, the song had served its “purpose” (59), and was now perceived as an act of defiance. Removing the song from popular culture can thus be seen as an attempt to censor the thoughts of the masses, quashing any aspect of the past that could challenge the elite’s dominance in the future. The physical removal of history ultimately results in an internal reconstruction of the animals’ own memories, such that in the end “a time came when there was no one who remembered the old days before the Rebellion.” (85). With this, Orwell speaks to the dangers that arise when those with absolute power, erase history, as doing so allows them to effectively create a population whose minds they control. Devoid of any knowledge of the past that is not fabricated by the regime that oppresses them, the animals hold nothing that “they [can] compare their present lives” (87) to. In the end they ultimately have no choice but to adopt a way of thinking that is not their

    Read More

  • Theme Of Corruption In Animal Farm

    846 Words  | 2 Pages

    The disappearance of the milk grew questioning in the animals on the farm, but Napoleon sent Squealer to explain, “Milk and apples contain substances absolutely necessary to the well-being of the pig (Orwell 36).” They took advantage of the animal’s knowledge by saying it was for the animals sake that they consume the apples and milk to keep the farm running, and threatens the return of Mr. Jones. Napoleon often uses the image of Jones as a scare tactic in order to get the other animals to agree with him. When the scarcity of food increases it is explained as a “readjustment (Orwell 112),” not as a reduction. The animals minds are being manipulated about reality by Napoleon and his growth of power. Throughout Animal Farm’s struggle, Napoleon still receives a fair amount of food, along with the other pigs, as well as the

    Read More

More about Animal Farm Nostalgia Manipulation

Open Document