For example, when McDonald’s was exploring to add Fish-O-Fillet to the menu, the creator of this menu item wanted to use halibut for fish but to use halibut would mean that Fish-O-Fillet could not be sold for less than 25 cents (Clark, 2007). McDonald’s ended up substituting the fish with cheaper type of fish than halibut and over time, to fit the cost of fish under the price point, McDonald’s would change the type of fish to be the most cost effective.
Kolb, D. & Williams, J. (2007). Breakthrough Bargaining. Negotiation: Readings, Exercises, and Cases. 5, In Lewicki, R. et. al. New York: McGraw-Hill, Irwin. 206-214.
The more effort in support of collaboration, cooperation, and communication during the pre-negotiation phase, the easier it will be to reach an agreement at the table. Bazerman (1999) identifies five obstacles or “deviations” that impact this process and provides potential solutions. Obstacles not identified and addressed during pre-negotiation will almost certainly interfere with the negotiation at the table and may be significantly more difficult to overcome at this stage.
The once small coffee house in Seattle, Washington has now turned into the most prominent coffee company in the world. Some people would say a trip to Starbucks is a treat, others it has become a daily ritual. It was able to grow into such a successful company because of the experience they made for each customer that walked through their doors. Offering a variety of high quality coffees to people all over the world and giving them the home away from home atmosphere. By staying true to their company mission statement, “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”, they were able to stand out more then any other company, and ultimately reach success.
e. In general, products that are expensive to produce tend to have higher selling prices than those that are cheaper to produce. By calculating $ 8 - ($4,000 / 1,500) = $ 5.33, it is clear that to keep the same price for all units, there will be a need to reduce the selection of the 15 types currently available to a reduced number which would include only those with an average variable cost less than $5.33.
This point was very far from my expectations as I was thinking that we were going to negotiate in an ethic way, in respect of ethical behaviors. By asking me this question, I experienced a great fear about my counterpart honesty and then don't really feel comfortable to negotiate with him as his objective was very different from mine. We finally reached an agreement but I may have leave this negotiation.
Josh Novak owns a company commonly known as the Glow Foods and has been see who owns a small company called Glow Foods, and has been selected to be a member of the team of International Food Groups. A lot of differences are noted considering the two organizations; the Glow Foods and the International Foods Group(McKeen, 2011). Members that Josh Nova will be required to work with in ensuring a more innovative marketing approach are; Johan Ahem the chief of information officer and Tonya who is the manager of information technology and marketing in the organization. These are the main people with whom Josh is expected to liaise with and ensure desired
PART A Current business environment: Coffeeville is a small experienced and hard working team and have good reputation in the market for their vision for clients, reliability and low cost service. Coffeeville is the company using these strengths to move forward and trying to expand their company but want to keep these values of company and make progress. Organisational structure • Management team (Owners) • Managing Director • Logistics Manager
Hence, I do not have the full picture like in the other negotiations where I had all the information. As part of the process, I have to extract information from my team in order to negotiate effectively as a team. We had an open discussion as a team and each member shared their aspirations from the deal and we created a joint strategy which ensured we met each other’s targets. Also, we reconciled all the information each team member had so that we have an idea of what the overall deal we are negotiating. Additionally, we decided on the role each person would play including agreeing on the chief negotiator.
Lewicki, J. R., Barry, B., & Saunders, M. D. (2006). Negotiation: Readings, Exercises and Cases (5th ed.). New York: McGraw Hill.
When the 1980’s rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously. Despite that, the company was about to undergo a major turnaround. A man by the name of Howard Schultz started to pursue an interest in the company. He noticed that the coffee shop had a wonderful environment.