Analyzing Consumer Behavior

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Consumers all over the world will view information and process the same differently. It is thus of great necessity that businesses come up with effective mechanisms which will effectively and efficiently communicate their business to their clients. In understanding the consumer process for choice, various practices have been examined and affected. The methods of choice include monitoring of information, eye movement monitoring and issues to do with task analysis among others. The studying of such methods has demonstrated the characteristics of the consumer behavior and the implementation of such choices.

Due to recent development in attention in using information dispensation perception in studying consumer conduct phenomena there has been a subsequent disquiet with existing procedures for the growth and examining those models of user conduct which explicitly consider information dispensation. There are generally two types of models which contemplate information dispensation have been examined, structural and process models. The structural models main focus is on tapping hypotheses reputed to relate to consumer information dispensation, usually some measures of psychological states, and then examining the interrelationships amongst these paradigms. An example of such a study is the work by Farley and Ring (1974) which analyzed the specific characteristics among paradigms underlying the theory of consumer conduct.

These behavioral studies apply the concepts of instantaneous equivalence systems from econometrics, which are often a times shared with underlying flow concepts. The studies are usually done at the comprehensive level with regard to a few consumers. On their part, the process models are basically involved with the dem...

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...ns as the factors influencing their judgments.

References

Anderson, N. H. (1971). Integration theory and attitude change. Psychological Review, 78, 171-

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Anderson, N. H. (1982). Methods of information integration theory (p. XVIII, 444 S.). Academic

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Bettman, J. R. (1974). Toward a Statistics for Consumer Decision Net Models. Journal of

Consumer Research, 1(1), 71-80. Retrieved from EBSCOhost.

Bettman, J. R., Capon, N., & Lutz, R. J. (1975). Cognitive Algebra in Multi-Attribute Attitude

Models. Journal of Marketing Research, 12(2), 151-164. Retrieved from http://www.jstor.org/stable/3150437?origin=crossref

Farley, J. U., & Ring, L. W. (1974). “Empirical” Specification of a Buyer Behavior Model,

11(1), 89-96. American Marketing Association. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=5001810&site=ehost-live

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