Cynthia Rose, NY is a Fashion Design Company founded by and designed by President, Cynthia Rose. Cynthia’s collection of ready-to-wear and accessories is based on vintage inspired and refurbished clothing, as well as one-of-a-kind pieces. She uses only the finest fabrics found all around the world including Paris flea markets. She has a luxury price point and Cynthia Rose’s target market is women between the ages of 30 and 60. The company is very small consisting of only 6 full time employees and has been in business for over 12 years. The company is based in New York City, where all the garments are constructed. The Showroom is located in mid-town Manhattan. Cynthia works with many buyers and private clients. The collection can be found in about 5 stores nation wide and 2 overseas. Cynthia and her team are constantly building her market and branching out to new locations by adding onto her client list.
Internal Analysis and External Analysis
Strengths-
Cynthia Rose, NY is run solely out of New York City. They are a business which runs all operations with a “one stop shopping” feel. When a client comes into the showroom not only can they view and shop the collection, they can also see all fabrics that are in-house as options for their garment, be measured to insure a perfect fit, and meet with Cynthia and the assistant designer to discuss any alterations they might want done. As a luxury designer, it is very important for Cynthia Rose to meet the needs of the customer and make sure that they feel they are making a purchase that is worth while. When a customer is spending $1,000 or more on a garment they need to feel like they are purchasing the perfect piece. This is a very strong attribute of Cynthia Rose, NY. Cynthia and her...
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...s by producing more pieces. Manufacturing factories charge less money per hour if they are producing more pieces.
Cynthia also has an opportunity to expand the line of jewelry. Right now this is an area that is very strong and if it continues to grow it will help to make the company an even stronger competitor in the industry. Recently Cynthia Rose added a selection of jewelry to her showroom. The first appointment she had in the showroom with the jewelry she had 3 sales.
Conclusion
Cynthia Rose is growing rapidly where it is. With a good team of people continuing to push the company it will continue to be profitable. If they take the necessary steps to resolve the company weakness they will do even better. Within the next 5 to 10 years Cynthia Rose can be a leader in luxury fashion and jewelry. Cynthia Rose has the potential to be a name that everyone knows.
Lowe’s Companies, Inc. is the fourteenth largest retailer in America, and overall the world’s second largest home improvement retailer. They are the 108th ranked corporation on the Fortune 500 top corporations list. With an impressive in store stock of 40,000 home improvement items on hand, ranging from lumber to Home décor items, plus an additional 400,000 home improvement items available through a special order program. Lowe’s provides a onetime stop for all home improvement needs, for both the Do-It-Yourselfer, and the ever-expanding market of the Commercial Business Customer.
... fashion industry. I believe through all of their marketing tactics and great leadership they will continue to thrive. Although I am not a customer of the brand, I have found great interest in completing this product to explore and expand and broaden my fashion in the brand. The company has had consistent sales increase and if it continues to utilize its business plans wisely, I believe it will continue to increase.
Tiffany & Company is a company that prides itself on being a classic and timeless company, but as times change so do business trends. So how has Tiffany made changes to keep what with other jewelry “chains”? I order for them to always be relevant, Tiffany has lines of “cruelty free diamonds”, they have learned to adjust to economic crises, and they use social medial to promote their product. Trends always change and Tiffany is doing a great job keeping up with them.
The Stefani B Collection should come up with a segmentation process. The following factors that should be in the process contain the following: sustainability, measurability, accessibility, serviceability. Sustainability is about ensuring a large enough customer base to make sufficient sales and profit. The brand should also consider the potential for future growth. It is important to connect with the customers, having a variety of merchandise that keep customers interested. Next, measurability is thinking of the store’s size and buying power. An example of this would be thinking of a high school coming in to match jewelry with their prom dresses; how many high school seniors attend that school or what is the average income of families
Hallstead Jeweler’s started as a pioneer in its era, and as the generations went on the company stayed true to what worked when they first started. Anachronism’s work only to a certain extent when thinking of nostalgic/retro items such as old cars, fashion, and art. Being a business that attributes itself to a period it does not belong to is not a good long term solution. Hallstead Jewelers stopped changing with the times.“The sisters' father saw the changes in the retail landscape, but he took no action because of them” (Bruns). This single fault caused a lapse in innovation a costly move that caused them to lose market share. According to Benjamin Franklin, “when you are finished changing, you are finished.” This quote directly applies to Gretchen and Michaela, who are now responsible for their family’s inability to adapt. The market share that they need to focus on is the
Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate, recognize, and develop its beauty consultants, which include recognition in a monthly magazine, annual events, gifts and prizes and most importantly, financial incentives. At the heart of the financial incentives Mary Kay provides is the three car programs offered to beauty consultants at different stages of their career. The car programs have proven to be effective motivators; however the costs to the company have skyrocketed as the number of car winners as a percentage of beauty consultants has doubled, despite increases in program qualification requirements. The VIP car program is the main cause of concern for May Kay because of the large number of leased VIP cars, high interest rates and insurance premiums, and large losses on cars in service for short periods of time. Mary Kay's top management is now faced with finding a solution to rising program costs of their powerful incentive plan while maintaining sales force moral and motivation. The key issues that must be considered in finding a solution to the high costs of Mary Kay's Marketing Plan are how beauty consultants will respond to changes in the incentive plan and how implementing the necessary changes will affect the sales force.
...hasnt happened yet it would be very benacfial for her compnay. She works well alone and it has gotten her very far a a young estetician. her customers are great and expanding her services would also wrk in her favor and allow her regualars to try something new. Advestising could help her company grow but it might not help since she is the only one performing services.
Prior to the era of the twenties dressmakers earned a large amount of money by designing and producing these stylish clothes that were fitted for each individual. Dressmakers’ business consisted not only of designing and producing these expensive garments for women, who could afford their services, but also altering, repairing, cleaning, and reusing fabric and materials from older outfits to...
She transformed traditional, functional country garments into new luxury items, all beautifully tailored and beautifully made in the finest fabrics.
For Mr. Lauren, the starting point is always his concern for quality and attention to detail, while the creative drama comes from his own romantic sense of elegance and reverence for authencity. Always true to his own purely American vision of fashion, his products are nearly as diverse as the country that inspires them. He designs a wide range of products, including menswear, womenswear, boyswear, girlswear, home furnishing, eyewear, scarves, shoes, hosiery, fragrances, handbag, luggage and leather goods. And the stores that carry his products are located across the United States and around the world.
Being at the decisive starting point of the entire fashion chain, the fashion designer plays a vital role in their design creations, in deciding what is “in”, and as such what is the ideal in terms
Over shadowing functionality, fashion is human’s next need for embellishment, followed by power or status.“Fashion is, in many ways, like a river.” -Elaine Stone. It is constantly moving forward and changing. Consequently, fueling the fashion business and allowing it to prosper.In other words if there is no change, then there will be no fashion, thus no bussiness. Over the decades millions of brands and designers have been trying to adapt to the rapid and ongoing change in fashion. Those who fail to attune with constant change tend to correlate to failure in business. However, those who do adapt to constant change in fashion have the tendency to succeed in business. Three distinct trend setting designers that have successfully adapted to change are Burberry, Vera Wang and Chanel.
Designer handbags are both envied and enjoyed by women across the country. With prices ranging from a few hundred dollars to well over $15,000, handbags can be seen as a representation of wealth and social status. In 2014, handbag sales amounted to approximately 9.2 billion dollars, 30% of all revenue generated by women’s accessories (Statista). As sales increase, industry leaders, such as Louis Vuitton, Coach, and Dior, must ensure their marketing strategies attract consumers to their brand and handbag styles. Louis Vuitton, Coach, and Dior’s advertisements portray the need for prominence, autonomy, and aesthetic sensations to depict a luxurious lifestyle.
From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).