Analysis of Cynthia Rose, NY Company

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Cynthia Rose, NY is a Fashion Design Company founded by and designed by President, Cynthia Rose. Cynthia’s collection of ready-to-wear and accessories is based on vintage inspired and refurbished clothing, as well as one-of-a-kind pieces. She uses only the finest fabrics found all around the world including Paris flea markets. She has a luxury price point and Cynthia Rose’s target market is women between the ages of 30 and 60. The company is very small consisting of only 6 full time employees and has been in business for over 12 years. The company is based in New York City, where all the garments are constructed. The Showroom is located in mid-town Manhattan. Cynthia works with many buyers and private clients. The collection can be found in about 5 stores nation wide and 2 overseas. Cynthia and her team are constantly building her market and branching out to new locations by adding onto her client list. Internal Analysis and External Analysis Strengths- Cynthia Rose, NY is run solely out of New York City. They are a business which runs all operations with a “one stop shopping” feel. When a client comes into the showroom not only can they view and shop the collection, they can also see all fabrics that are in-house as options for their garment, be measured to insure a perfect fit, and meet with Cynthia and the assistant designer to discuss any alterations they might want done. As a luxury designer, it is very important for Cynthia Rose to meet the needs of the customer and make sure that they feel they are making a purchase that is worth while. When a customer is spending $1,000 or more on a garment they need to feel like they are purchasing the perfect piece. This is a very strong attribute of Cynthia Rose, NY. Cynthia and her... ... middle of paper ... ...s by producing more pieces. Manufacturing factories charge less money per hour if they are producing more pieces. Cynthia also has an opportunity to expand the line of jewelry. Right now this is an area that is very strong and if it continues to grow it will help to make the company an even stronger competitor in the industry. Recently Cynthia Rose added a selection of jewelry to her showroom. The first appointment she had in the showroom with the jewelry she had 3 sales. Conclusion Cynthia Rose is growing rapidly where it is. With a good team of people continuing to push the company it will continue to be profitable. If they take the necessary steps to resolve the company weakness they will do even better. Within the next 5 to 10 years Cynthia Rose can be a leader in luxury fashion and jewelry. Cynthia Rose has the potential to be a name that everyone knows.

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