Analysis Of Print Media

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What is the market of the print media and how do you increase that market? According to Tereso Tullao Jr and Raymund Habaradas’ (2001) research about Castillo’s (1999) Printing and Publishing, the customers of the printing industry are considered its “market”. Castillo (1999) breaks down these markets into three categories. Firstly, Castillo noted that the print media is responsible for providing reading materials for the public. These reading materials in forms of news and journals provide useful information to professionals and students. Secondly, the print media serves as the bridge of institutions to attain “credible” and useful information. The print industry facilitates communication that eventually change their market’s decisions. One example of this is advertising. The print media’s market are those institutions who wants their products or data to be advertised for the public to see it. Lastly, the industry organizes documents for …show more content…

Members of the industry must collaborate with one another in order to exchange ideas and as a result, provide better services to the customers. Moreover, these collaborations would have a “check” on weather an activity of a project is doing well (Tulao and Habaradas, 2001). As an industry, Tulao and Habaradas (2001) added that the industry must have connections with other industries. As an example, a newspaper printing company must consult with paper or ink producers. With this consultation, the company would be able to analyze what materials are cost-efficient. Furthermore, through discussions, any problems concerning the deals between the two industries can be solved immediately. Lastly, to increase the industry’s market, they must involve in mergers and business (Tulao and Habaradas, 2001).
How can the print media industry survive in 10

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