Analysis Of Nintendo

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Nintendo Company, Ltd is based in Kyoto Japan. They are recognized as being the "worldwide leader in the creation of interactive entertainment" (Nintendo, 2002, PG). Some of the world's best selling video gaming has come from the Nintendo Company, including Game Boy and Nintendo 64. In America Nintendo is based in Redmond, Washington. It is interesting to note that in American households nearly 40% have a Nintendo product.

The latest product launched by Nintendo has been the Game Cube, a video game console which will undoubtedly prove to be yet another bestseller.


Strengths: One of the biggest strengths for Nintendo is their completely sensitive human resource issues. Recently Nintendo hired a company, Xylo, Inc., "to provide Nintendo employees with a private online network of work/life products and services designed to help them balance the responsibilities of work and home" (Business Wire, 2000, PG). Nintendo recognizes that employees are a company's most important assets, and like many Japanese companies it strives to make the employees as comfortable and loyal as possible. Because a company strives to seek the comfort and happiness of employees, this normally makes for a very loyal and hard-working employee.

Another great strength at Nintendo when undertaking an analysis of the leadership personality, traits behaviors, attitudes and perceptions show that they are usually never too quick to judge nor are they very critical of others work. Instead of seeking perfection from others as it is sought in that of the leaders, Nintendo's management is normally less judgmental of others and they work on motivating them instead of criticizing.

A good point that i...

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...ssful one that it has.

This is an organization that will last for a long time with a faithful and competent employee base.


Anonymous (1996, February). How situational leadership fits into today's organizations. Supervisory Management, 1(3).

Business Wire (2000, December). Nintendo Selects Xylo Web-based Work/Life Solution. Business Wire, PG.

Gayeski, M. (1998, April). Out of the box instructional design. Training and Development, 36(5).

McKenna, Stephen (1995, July). The business impact of management attitudes towards dealing with conflict. Journal of Managerial Psychology, 22(6).

Nintendo (2002, October). Nintendo Website. Accessed at:

Taylor, Chris (2001, May). The Battle Of Seattle: An exclusive preview of the game consoles being readied by Nintendo and Microsoft. Time, 157(20): 58.
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