Whiteness Reflection

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Ernesto Pujol’s journal discusses his art exhibition called Whiteness, where it revolves around the culture of whiteness and the thought process of being a white subject. The exhibition opened at the Foire Internationale d 'art moderne et contemporain in Paris in September 1999, and at Linda Kirkland Gallery in New York in October. It features an interesting assortment of objects combined together like Nazi porcelain dishes and bronzed, enameled, American baby boys ' boots on a faux Victorian shelf, wherein Pujol creates a series of photographs focusing on the notion of taste and purity (Pujol, 100). Pujol is attempting to make the viewer see whiteness from a more subjective perspective, where whiteness is an internal construct of a profound …show more content…

He mentions that American whiteness is generic, where he notices that middle-class white kids are appropriating music, slang, mannerism, food and fashion from the cultural identities of African, Latino, and Asian Americans, in order to form their own cultural identity (98). Pujol considers this to be an act with good intentions, but see this as contemporary colonialism (98). He goes on to say that white people need to make whiteness hyphenated because white people come in many-shaded colour and their origins are completely diverse (98). Consequently, whiteness can’t remain invisible in this new world and to continue to be a white person without seeking his or her own European cultural roots is to come into the twenty-first century, the Shopping Century, as an uncritical and therefore ignorant being, nonetheless the dangerously powerful, consumer, is still recklessly searching for a liberating voyage to self-discovery at the expense of people of color’s cultural self (98). Pujol acknowledges that the notion of whiteness as being pure is incorrect, where whiteness fanatically functions as a fortress under obstruction, defining everyone outside of itself as people of color, thus whiteness ceases to be a colour with various

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