Analysis Of Bmw's Newfangled Idea

The year 1994 entailed multiple revolutionary inventions that would forever change the world. Katie Couric and Bryant Gumbel were icons in the forefront of introducing the world to many trendsetting topics. For example, Couric and Gumbel showed the public when the first Playstation released, which featured successful games like Grand Theft Auto, Crash Bandicoot, and Final Fantasy. Later in 1994, they featured an episode on Netscape Navigator, whose groundbreaking success led to the beginning of Internet use today. Inventions like Playstation and Netscape Navigator have one common ground; the majority of people know about their existence today. In its commercial “Newfangled Idea”, BMW uses a parallel between the years 1994 and 2015, well

Since the Super Bowl is the most viewed program in the United States every year, BMW reached its largest audience population by using this marketing technique. While “Newfangled Idea” was released during the 2015 Super Bowl, the intended audience was not directly the typical football fan. Instead, the audience was clearly targeted by the age group that was presented in the commercial. “Newfangled Idea” begins with a solid white background and the bolded black number “1994” appearing on the screen. This date clarifies that BMW was targeting an audience who once had a connection to that year. BMW captures the audience’s attention with this flashback for two different reasons. The first would be the that upper class citizens, who may be wealthy enough to purchase a luxury vehicle such as a BMW, were most likely born before 1994. The second would be the the targeted audience is old enough to drive a vehicle. As goes for most Americans, there is a high chance that these consumers would be watching the Super Bowl as well. BMW’s i3 was revolutionary, and since very few people knew about its features, BMW chose to present the commercial during the Super Bowl, where a large group of BMW’s intended audience was to have their attention turned to on that

The actors are now confused about the groundbreaking BMW i3, which is new technology to them in 2015, as was the internet in 1994. “What do you mean there’s nothing under the hood?” causes the audience the react in inquiry because vehicles should have an engine under the hood. “Allison, can you explain what i3 is?” draws a connection from 1994 when Katie Couric asked “Allison, what is the internet anyway?” The purpose behind the company drawing this parallel is that the new BMW i3 is supposed to be as big, new, and game changing as the internet. This also leads the audience to believe if they do not know what the BMW i3 is then they are as “foolish” as the actors were in