Analysing an Advert

615 Words2 Pages

Analysing an Advert

This advert is trying to sell its product, shower gel, to a youngish

female audience. The advert comes from a young girls magazine, called

"Sugar", which is aimed at teenagers.

The background of the advert is white and the images on the advert are

either dark or bright so they stand out on the page. There are 2

photographs of the product but they're different scents. The advert is

A4 size and the images of the shower gel take up most of the page.

This is to make them stand out and grab the reader's attention. They

also stand out because the bottle's are dark green and bright green

which contrast against the white background.

The diagrams of the shower gel bottles are the most prominent features

of the advert. This suggests that they are trying to grab the reader's

attention by the bright contrasting colours. The image of the shower

gel immediately suggested the product because of its size. It contains

two large bottles of shower gel and some small natural fruits & plants

(mint and lime). The pictures are clear and bright and take up most of

the page because they're the focal point of the advert. The colours

used also help to make it stand out.

The image has been photographed with the second bottle, nearest to the

right, a little out of focus, to give a further away look, but it is

still clear. The eye is drawn to the darkest (but bright) green,

bottle, which is given the look of being nearer to the reader and is

centred in the middle of the page. The mint and the lime that are

placed partially infront of the brighter, lighter bottle of shower

gel, have droplets of water on them to give the impression that

they're freshly picked, which helps back up some of the text. However,

the image of the bottles is much larger. The image altogether takes up

more of the page than the text does and therefore grabs the reader's

attention more easily.

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