An Analysis of The Hyundai Accent Campaign: New Thinking, New Possibilities

1244 Words3 Pages
bulb-icon

Recommended: How did technology affect advertising methods

2.3 Ad content and patterns:

Hyundai 3D projection mapping is a part of their new thinking new possibilities campaign. This particular technique was produced in Malaysia on 19th February 2011. The production period was four months and required one hundred and twenty crewmembers, six high-definition projectors, ten high-definition cameras, six cranes, one Hyundai accent car and one stunt man. The content involved graphics on a plain wall with an appearance of a building with huge gates. The gates open and the vehicle comes out. All the graphics are then removed and a stunt man walks on the wall towards a new Hyundai Accent suspended in front of a city wall where the headlights faced the grounds. The stunt man opens the door of the vehicle and starts the engine with the headlights. Simultaneously 3D projection mapping display appears that creates an illusion for the observers. It shows the vehicle driving through different terrains. At the end there are a series of illuminated lights and graphics that breaks the wall into boxes and the main company logo and slogan appears. Music played is rhythmic techno.

In regards to Toyota Auris it was projected directly onto a real Toyota Auris, with no less than seven projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car, so you could actually walk around and experience the visuals from any angle. The graphics were structured in a pattern that designed the vehicle along with spinning wheels making it look like the vehicle is on the move. A series of lights fall from under the car moving towards the power socket and is re-directed back into the engine. At the end all lights and graphics are off and a statement appears on the wall stating, “Get ...

... middle of paper ...

...CAT:

1)Proven Tactics in Viral Marketing

MarketingSherpa, Incorporated

Pages: 76

Publisher: MarketingSherpa, Incorporated

Location: Portsmouth, RI, USA

Date Published: 05/2003

Language: en

LC Call Number: HF5415.1265 -- .P76 2003eb

ISBN: 9781932353150

Dewey Decimal Number:

OCLC Number: 646715158

Subjects: Internet marketing. Electronic mail systems.

2) Beyond Buzz : The Next Generation of Word-of-Mouth Marketing

Kelly, Lois

Pages: 240

Publisher: AMACOM Books

Location: Saranac Lake, NY, USA

Date Published: 03/2007

Language: en

LC Call Number: HF5415.123 -- .K45 2007eb

ISBN: 9780814429907

Dewey Decimal Number: 658.8

OCLC Number: 647669613

Subjects: Communication in marketing. Marketing.

BLOG

1. http://blog.toyota.co.uk/toyota-auris-hsd-projection-mapping-get-your-energy-back-with-hybrid-synergy-drive

Show More
Related

  • A Rhetorical Analysis Essay On The 2014 Chevy

    530 Words  | 2 Pages

    The 2014 Chevy commercial is filled with pathos. This commercial is about a girl and her dog, Maddie. The commercial starts with Maddie and her owner at the vet’s office. As the commercial goes on we see how Maddie ended up with her owner and the life they had together. The Chevy commercial connects with viewers emotionally by utilizing nostalgia, the constant presence of Maddie in the woman’s life, and the sadness of the impending death of Maddie.

    Read More

  • Analysis of The Vauxhall Corsa Advertisement (2004)

    834 Words  | 2 Pages

    realistic. It is also a way to let the audience focus on the shape and

    Read More

  • The Geico Advertising: The Power Of Advertising

    1028 Words  | 3 Pages

    Every day in today’s world, people encounter advertisements through various media forms such as television commercials, magazine ads and billboards. Through advertisements, advertisers can persuade their viewers to buy their products through persuasive tactics. In a September 21, 2015 Sports Illustrated issue, Gieco Insurance ran an ad which used subtle hidden messages, encouraging words, and appetizing images to create a desire for its product.

    Read More

  • Techniques Used to Convey Meaning in The Fast and The Furious

    764 Words  | 2 Pages

    basis of the scene will be around cars because we see a close up of a

    Read More

  • Chevy Silverado Ad Analysis

    140 Words  | 1 Pages

    I’ve always wanted to have my own 1982 C10 Chevy Silverado they're unique and beautiful and reliable. When I was younger my dad owned a Silverado; it was beautiful, it sounded like a monster and it drove like one. This is when my love for trucks started, I remember watching the Chevy commercials and how cool they were. Chevy should be one of your first options when buying a vehicle. One of the reasons is because it rides like it is “expensive” and hey, who wouldn’t want a car/truck that rides like a “ferrari”. I analyzed a Chevrolet ad carefully and realized how much weasel words they use to manipulate people into thinking that Chevy is the brand that’s on top. Also, creating a false need by making a ridiculous assertion in their ad. Chevy

    Read More

  • Visual Evidence Monologue

    990 Words  | 2 Pages

    f view. In the real version however, as soon as the audio starts you are placed in a perspective, the first thing you hear is a conversation from street level so even though the long lens is fixed on Eric Bana you know the moment is taking place on the ground. Then to further drive the point home audience hears Daniel Craig singing. The vocal recording itself is close, intimate, even though camera, and by extension you, never go inside the car, that is more than enough to put you there. Then the car that you’re really supposed to pay attention to, the black one, parks and the sound of it parking jumps out and mechs. Just like the audience wouldn't hear Daniel Craig that way from where the camera and supposed recorder is, you wouldn't hear the

    Read More

  • Commercial Analysis: Chevrolet Commercials

    1275 Words  | 3 Pages

    Most commercials that advertise products often throw them in the viewer’s face. They believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote their product with a down to earth, heart touching story that audiences can relate to.

    Read More

  • The Jingle Campaign Analysis

    1159 Words  | 3 Pages

    During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a

    Read More

  • An Emotional Connection Made with Audi Commercial

    539 Words  | 2 Pages

    Audi, the maker of elite model cars, designed an advertising campaign for the 2013 Super Bowl that claimed driving an Audi would allow the owner to feel more daring. The advertisement opens up with a high school senior boy wearing a tux, with his mother pinning his boutonniere to his jacket. The boy clearly looks unenthused about going to prom because he does not have a date to the prom, which his mother attempts to sooth him by saying that there are many people who go to the prom without dates. His younger sister antagonizes her older brother about not having a date. As the boy is departing his house, his father throws his son the keys to his Audi S6. The son’s face brightens and he quickly leaves his house. He is driving fast on these wide-open roads, at a stoplight he encounters a group of classmates in a limo and then he speeds past them as the light turns green. As he arrives to prom, he parks in the principal’s parking spot and then struts into prom and kisses the prom queen passionately. The boy then proceeds to get punched by the prom king and the next part of the commercial ...

    Read More

  • Case Study Of 2016 Acura MDX

    1132 Words  | 3 Pages

    This means that manufacturers of this vehicle will ensure that this vehicle all the necessary properties that when it comes it to the market leaders to look needs. Among the external features that this vehicle is expected to have includes that built using light material such as aluminum and chrome. This will need to include various benefits; Reducing the overall weight, cost reduction, increased efficiency and increased fuel consumption. This SUV is also a centered Grill, will be triangular and vice versa. The grid is also the company logo on them. It will also allow large air inlets on the front, for cooling purposes enough air to the engine to obtain. The headlights are exclusively LED technology, which will make them more powerful. This vehicle is also seventeen inch alloy wheels and also dual exhaust at the rear of the

    Read More

  • Analysis Of Subaru's Commercial: A Life Story

    958 Words  | 2 Pages

    A lifespan is a mysterious path that everyone takes from the beginning to the end. Each lifespan is different from one another and no one takes the same path through life. Unfortunately, some are way too short, but if the cards are dealt right, a lifespan can be long and eventful. When we all go through life, we all have a life story on the line. Everyone starts life vulnerable and protected by a parent. Parents constantly worry about the safety of their children in order to ensure that they have the best chance at a life of love and joy. Driving is the most popular way of transportation, but it is one of the easiest ways to jeopardize a life story. When a child is first born, parents may purchase a new vehicle. But what type a car is the safest? The car company Subaru constantly advertises that their vehicles are the best and safest on the road. Subaru is known for vehicles that either score a good or superior safety rating by IIHS safety test (IIHS). In the commercial “A Life Story On The Line” published January 8, 2018, Subaru persuade buyers to purchase their vehicles by claiming they are one of the safest on the road. This commercial is very successful because of its indelible emotional tug on viewers. It directly targets intended buyers, and provides a good story to the viewers indicating why they should buy a Subaru.

    Read More

  • Dodge Advertising Campaign Summary

    734 Words  | 2 Pages

    With emerging foreign markets, especially in the automotive industry, the domestic rate of consumer activity has dropped immensely. In the 2008, America was in one of the worse economic destructions since anyone could remember. The economy almost crashed completely, and along with it dragged the automotive industry, specially the domestic company Chrysler, which included Dodge vehicles. It was a necessity that Dodge needed to figure out how to best reach out to consumers to lift their business back up, and so they did. They envisioned a patriotic appeal to drive the customers to their doors, literally. Through the implementation of historical references including the British Revolutionary War and our first President George Washington, Dodge

    Read More

  • Exploring Conflict Within the Inner Self

    2402 Words  | 5 Pages

    ...ro cameras one for each vehicle, and one to attach to my helmet as I’m riding. Due to budget and the nature of the film, artificial Lighting will be minimal. Camera handling will entail the main camera riding ahead/along side of me as I ride, as well as a go-pro in each vehicle, and one to attach to my helmet as I’m riding. The rhythm will follow a steady pace with the consistency of my ride and how my body reacts to it. We will juxtapose my experience with the opinions of people we might possibly meet along the way and the realist expectations of our crew.

    Read More

  • This Audi Commercial

    670 Words  | 2 Pages

    As the clip begins to play the first scene is about a young man getting ready for prom, however, as the scene continues the audience finds out that he is going alone. With a kindhearted audience this sympathetic view draws them in closer to connect with the character. His mom encourages him to go and states that nowadays people go by themselves, on the other hand his little sister barks back with “no they don’t”. The remark made by his little sister gets the young man down about going to prom, once again. His dad seeing his current mood tosses him the keys to the Audi, which lifts his mood immediately. Focusing more towards a neutral audience, once he is in the car, they take a glimpse at the automobiles body style and how fast it takes off from a stoplight. As the clip continues to roll the young man arrives at prom only to find him parking in the principles parking spot and then walking straight up to a girl at prom and kissing her, once again captivating the empathetic audiences’

    Read More

  • Virtual Reality Essay

    804 Words  | 2 Pages

    In 1956, Morton Heilig created the Sensorama that was patented 1962. It is a theatre cabinet that would be engaging multiple senses, including sight, sound, smell, and touch. Multisensory stimulation allows users to view the road, listen to the engine, and sense the vibration, in the designed environment (“HISTORY OF VIRTUAL REALITY”, n.d.). Morton

    Read More

More about An Analysis of The Hyundai Accent Campaign: New Thinking, New Possibilities

Open Document