Intro:
In this unit I will be analysing the different marketing techniques that are used in businesses, in this case Tesco and Uber, and I will be also researching how these companies use the market to their advantage and try beating competitors.
Ansoff’s Product Matrix:
This consists of four sections which include Market Penetration, Product Development, Market Development and Diversification.
As you can see on the table there are 4 potential outcomes when using the Ansoff’s Matrix which include ‘Existing Product’ and ‘Existing Markets’, which are not risky at all, or there is the option of joining a ‘New Market’ and creating a ‘New Product’, which are high risk high reward methods usually for companies that can’t be effected if these methods do not work.
Describe the Marketing Techniques Are Used To Market Products In 2 Organizations [P1]
Market Penetration:
Market penetration is the percentage of customers a company has in a target market,
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This new feature has had constant exposure on social media and has dished out vouchers so that customers all around the UK and USA know that they can now order a taxi to bring their food and every step of the way can be analysed with a map in the app that’s shows how far away your food is. At first no one saw the point in ordering food with Uber eats but it proves to be much more convenient than ‘Just Eat’ or ‘Hungry House’ if you want to order food while you are out and about.
Describe the Limitations and Constraints of marketing [P2]
Uk legislations are normally carried out by a respected company that’s called ASA or the Advertising Standards Authority. ASA Always checks ads in all media and regularly carry out surveys of advertisements of adverts that might be socially unacceptable or do not follow the legislations. In this task I’m going to be explaining the different Limitations and constraints of marketing.
Consumer Rights Act
Market research provides information to help unravel marketing obstacles that businesses face in today’s business climate, an essential part of the business planning process. As shown in the example certain strategies such as segmentation or differentiation are almost unattainable without relevant market research.
I have decided to spilt the following essay into 4 sections, the first three concern different adverts and the final one is a discussion of gay advertising in general.
Still, the matter of constitutional freedom of speech as applied to advertising has raised serious questions concerning control of sex and decency in advertising. Swedish courts, for example, have not sustained some initiatives of the Consumer Ombudsman in this matter; and the Swedish Parliament sta...
United Kingdom. Committee of Advertising Practice. Committee of Advertising Practice. Accessed November 11, 2013. http://www.cap.org.uk/Advertising-Codes/Non-broadcast-HTML/Section-3-Misleading-advertising.aspx.
4 company’s skills and objectives, the customers they were trying to attract, the competitors they
The layout of this report intends to analyze each marketing tool by discussing each point and relating them from one to another, noticing the difference and/or similarities of the two products.
So, for the future, she must implement his strategies to continue and improve his efficacy and efficiency. To propose achievable strategies, we will use Ansoff matrix. This tool allows to classify and explain the different growth strategies for a company. Ansoff 's Matrix is also known as the market options matrix (Lynch, 2009, p.313) and is designed to identify “the product and market options available to the organization, including the possibility of withdrawal and movement into unrelated markets”. It is represented diagrammatically as follows.
This essay is going to examine how advertising strategies used in different market structures affects profits of the firms. This essay is based on Advertising, an article by Geoff Stewart, in which he examines “how do firms determine their advertising strategy”. In this article he uses Monopolies as an example of a non-competitive market and Oligopolies as an example of competitive markets, so in this essay Monopolies and Oligopolies will also be used as examples. However, other competitive markets include perfect competition and monopolistic competition. A Monopoly is a market structure characterised by one firm and many buyers, a lack of substitute products and barriers to entry (Pass et al. 2000).
Just how far should advertisers go to sell a product? Individuals are reminded that a new age in advertising has emerged when Britney Spears and Victoria's Secret model Tricia Helfer grace the cover of Forbes, a traditionally mature financial magazine. However, as any good advertiser knows, sex sells; all people need to do is look at a newsstand or magazine rack. But while it sells, it also offends as the promiscuous use of sexual images in advertising rubs many consumers the wrong way. The current increase of sexually explicit advertising, while increasing sales, has many detrimental effects on society. New regulations or other forms of control need to be implemented to protect children and others who are defenseless against the war to win consumers.
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
On the Ansoff matrix below is shown what growth strategies for new and existing products and markets can be used from the company.
In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising.
“Not Being Advertised…How The Advertising Business Has Changed Over Time.” Ezine Articles, Allan Kalish, 22 December 2005. Web. 4 October 2009
audience, the advertising industry is charged with several ethical breeches, which focus on a lack of societal responsibility (Treise 59). Child Advocacy groups and concerned parents, among others, question the ethicality of advertising claims and appeals that are directed towards vulnerable groups in particular, children (Bush 31).
“The Ansoff Matrix (appendix C) shows four different growth strategies that result by combining existing or new products with existing or new markets: market penetration, market development, product development,and diversification” (Fadaei, 2014).