This is also false; OBA is a violation of human dignity. The Federal Trade Commission perceives this as an exceptionally significant right that must be protected (“Fresh Views at Agency Overseeing Online Ads”). Behavioral advertising can also discriminate a particular audience with fluctuating prices. Younger children do not possess the evaluating skills that older people do, and may fall for hoax advertisements more easily. Other third-party agencies could collect a person’s personal information and use them for purposes entirely different from advertising.
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