American Apparel Essay

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1) Usually, apparel industries are complex, high-tech invested with numerous competitive challenges. The industry markets became affluent with brands like Urban Outfitters, H & M which gave tough competition to American Apparel. The management should have seen that the market is getting more complex: Short life cycles were common, and demands for rapid response and just-in-time delivery increasing. There were still many hand-offs in the production and delivery processes. It wasn’t enough to just produce attractive looking clothes with attractive ads to engross the customers. The customers had evolved, they wanted superior quality, innovative products and rapid response; the company failed to evolve with the customers.
2) Inspection of the product …show more content…

For example, the statistical control report of the yarn manufactured should emphasize product quality and defect detection rather than defect prevention. Testing focus should be on three areas: end-product testing of characteristics such as linear density, twist, strength and elongation, short-term evenness, and count variation; inspection of defects such as thick and thin places, slubs and neps, and repeating faults like mechanical errors or drafting waves; and frequency checks for end breaks during spinning. Many companies now a days use electronic monitoring of processing weights, faults and running performance of the yarn. The problem with this is that adjustments are made on pre-determined target values rather than through statistical control limits. This usually leads to more variation when over control is added to the processes. So, American Apparel should seek to control these factors. For example, consistent tensions and temperatures during texturing will lead to more consistent dye uptake in textured …show more content…

Let’s take the example of Milliken & Co., largest textile company in the world. With its ‘Pursuit of Excellence’ initiative, Milliken was ahead of its competition in all 15 measures of customer satisfaction and won the Baldrige Award by focusing on commitment to customer satisfaction permeating through all company levels and locations. The company has constantly compared itself to its competitors and the best managed companies in the world and incorporated the best practices from them. The company has perfected the use of improvement teams to address specific problems and to change and improve processes in all areas of the company. It has also realized that quality management extends to all work

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