Rich Canore 4/8/02
Business Analysis of Company Economics
The type of business that I selected is a pizza store, called Al Capones. This business specializes in the making of pizza. The competition that this business has to deal with is the two local pizzerias that are down the block from this establishment. The franchise Dominos is also one of their main competitors. This Pizzeria’s marketing strategy is running commercials that show, how they can deliver faster and better pizza than Dominos. The also have the deal where if its not there in 20 minutes its free, just like Dominos used to have. The store’s logo is on a giant banner, of a gangster like cartoon character, with a catchy saying. This establishment is pretty much recession proof. This is because people will always be hungry for some great pizza. This pizzeria also has an expanding market line in that they come out with tons of toppings, they have over 50 different combinations of toppings for your pizza pie, I think this is great, there is such a variety of them its unbelievable. I’m sorry to say I haven’t tried out many of their toppings because I’m a very picky eater.
The thing that is special about this pizzeria is that they only offer you pizza pies. They sell nothing else; you can’t even get a slice there, its just either a small, medium, or large pie. Some may be discouraged about this, but the thing that makes this place very unique is how they have over 50 different combinations of toppings for your pizza pie. From anchovies to zucchini, you can get just about anything you ask for on your pie... that is as long as they have it.
This pizzeria’s expenses are pretty small. Since it is family owned, the owner has his children work there for about ten dollars. Also since this place is very tiny, it only needs one to two people to be there at a time. There are no real benefits for working there, just that the success of the store can directly affect the worker, because the owner is their parent. There isn’t really much technology involved in the making of pizza, just that the have the regular oven, and then the traditional brick oven, their brick oven pizza is great. The problem with this place is that their prices are a bit too expensive than most other pizzerias.
Two locally owned famous restaurants in Sedalia, Missouri, El Espolon and El Tapatio, are both recognized as quality, authentic Mexican restaurants that serve Sedalia with outstanding service and great food. After paying each establishment a visit this past weekend, I have discovered some differences and similarities in the two. Although many of my relatives have chosen El Espolon as their favorite, I found El Tapatio to provide a more ethnic experience with their excellent food, sharp service, and clean venue.
Positioning of the Pizza kit so that it is able to take .3% of the market share away from takeout/delivery (majority of the market share).
One of the challenges to start up a new business is choosing the kind of business to start.
The shops have a pricing strategy that ensures that people with different purchasing power can find the food product that they can afford. The price of different products will range from $4 to $40. This means that the cheapest food item in Platinum pizza shop is $4 and the most expensive food item is $40. This pricing is relative below what other restaurants are charging for the same food items. This is the perfect market strategy that the shop is
Businesses exist to produce goods and services. If someone is thinking of starting up their own business or becoming part of an existing business, they would have to have the knowledge of what makes business work successfully and know how to how to apply that knowledge in the particular area of business. For this unit I will be entering and exploring the world of business. For this unit I will encounter and evaluate information provided by certain businesses and actually gather my own information from at least one business. The business I have chosen to study is J Sainsbury’s.
Many of the customers are regulars who have been coming to the restaurant ever since it first opened, which is why the owners make it a priority to provide a consistent menu with the customer’s favorite entrees. The restaurant strictly serves dinner options, as it opens its doors at 4pm. The menu consists of seafood, pasta, steak, and sandwiches, as well as a daily entrée and soup specials, allowing every customer to find something that appeals to them on the menu. Although the menu features a wide variety of food, many of the options, especially the seafood, can be quite pricey for many customers. This results in many customers only being able to come in for special occasions, as the food is too expensive to pay for on a regular basis. Some of the restaurants most popular items, such as the prime rib, are only available on the weekend, resulting in customers who come into the restaurant specifically for thos...
Growing up as a Girl Scout, I have been trained to think like an entrepreneur and have learned to solve many problems. Girl Scouts are known for their famous cookies sold every year and need to create new advertising for the sales of their products. I had gone door to door selling for years, but thought that selling in a central location where the cookies are physically there, and not being delivered weeks later would be a better idea. As a troop, we began to sell at a local grocery store and noticed an increase in our sales. We sold at the store for a few weeks, taking shifts, and promoting our product. This is not necessarily a business that I have created with a brand new product or service, but it has taught me how to be innovative and
New businesses will take longer to thrive with the United States falling economy. The faltering job market and the deepening slump in housing threaten to hurt consumer spending. Consumers are becoming more conscious of their spending and therefore using cash to pay for smaller necessary purchases. The cost of entertainment and other presumed luxuries may be pushed to the background by most families, when having to choose whether to pay for a bill or treat the family out. Thriving businesses will understand the need to provide a service or product at affordable prices.
Relying on our strong company legacy that is been in place since 1968, I believe that we can use that strategically to improve our overall marketing strategy and help achieve our overall goal of continued franchise expansion throughout the country. One of the most effective ways to capitalize on our company legacy and reputation is through product placement and advertising. I predict that our overall marketing strategy for developing products will be small at first. Any initial product placement will be on things like napkins, aprons and other apparel. You also investigate creating our own unique company logo. This will help to increase our brand recognition. Also, we can create our own website and have an interactive menu that allows our customers to order our products online and have them be ready for pickup at the restaurant location. After some initial trial and error, we can consider expanding our product line of items that have more prosper
To begin with, countless Little Ceasars customers are impatient when it comes to Pizza, and if the pizza isn’t out yet, they start to become rude and dehumanize the workers. I would earn $8.25 hourly, but my body would demand for it to be more. Working there would require for you to be tolerant to standing up for hours and
Grabbing another of the what seems, an endless supply of pizza, I place it into the Ziploc baggie waiting to be filled. My Saturday mornings consist of packaging food for low-income families. After Zesto’s packages the food, we place them in the freezer for the families. We have pick up located at the building downtown. Zestos’ also doubled as a thrift shop based strictly off donations of time and items for the store.
S – Even after 54 years Domino’s greatest strength has been sticking to its original values, the very ones that have made it a top company since its founding: delivery speed, operational transparency, and responsiveness to customer wants and concerns. Since the beginning Domino’s top focus has been on the customer and his or her experience. By providing a simple, inexpensive, and convenient pizza option, Domino’s has been able to remain a top competitor in its industry. Over the years they have expanded their menu, going beyond the pizza box, to answer desires for additional food options such as pasta, subs, and chicken wings, as well as dessert options. This way they not only attract your everyday pizza eaters, but also can appeal to the lunch crowd as well as families looking to have a full meal equipped with appetizers, a main course, and dessert all for a low-price. Domino’s is able to remain on top due to their heavy presence in the United States as well as internationally. Domino’s also posses the ability to quickly adapt to the changing trends. With the world becoming more and more technology driven, services such as the on-line ordering website, iPhone-app, and pizza tracker, Domino’s has been able to hold its own in the ever changing world, constantly delivering a quality product at top speed.
The first strategy they should build on is their brand name, Papa Johns. They might not be number one in what is a very large market place but number three is not bad. People know the name Papa John but it is still not as prevalent as Pizza Hut or Domino's. Granted it has not been the marketplace near as long and does not have the brand loyalty of the top two but keep in mind where they have come in a much shorter period. Most of the brand loyalty of the top two comes from habit of repeat business and remember that habits can be broken. To do so you have to put your brand out in the eye of the consumer to remind them that they have options. It takes only one chance to start a new habit. By taking advantage of the brand status you do hold is how you grow your customer base.
I have gained knowledge in each of my classes, but the greatest piece of information I have gathered is from my Business Competition 109. This course is taught by professors Crawford, Huston, and Polito in St. Francis Hall. The courses goal is to teach us teamwork skills, small business skills (being able to start one and the ability to run it successfully), and the time management since the course is on a schedule. The idea to separate the students into groups, have create a business plan and present there idea to the professors and their fellow classmates. At the end of the semester we present to local business people who will then vote on the top four businesses, taking into account profitability, presentation skills, and the quality of the business plan.
Angelo was always fascinated with pizza and how they make it in restaurants around him. Where he grew up, pizza was the most famous specialty in many restaurants. He got inspired to make a restaurant that serve pizza made from fresh healthy ingredients. He wanted to be creative and innovative of what he makes by choosing bright interior with green color, red and white sign. He worked hard for his first restaurant to make a success story. Then, he thought to expand by opening three other restaurants and ultimately making a franchisee. Even so he was graduated from business school; he was having troubles hiring capable employees his restaurant. These troubles included finding experienced managers, hiring the wrong employees,