Advertising Affecting American Youth

In today's world, advertisement sheds a negative effect on American youth all across the globe simply due to the broadcast of the internet, television, and magazines. It's astonishing how advertisers can spread the message of their products, such as the usage of tobacco, body image, make-up, clothes, and alcohol, yet one does not hear nor see the message of self-worth, or uplifting men and women. Teens are advertisements main audience, however, their promotion is affecting American youth through the vices of magazines which entails self-esteem, body image, and self-awareness. From an economic stand-point, advertisers are creating a false sense of reality - a utopia if you will to their audience. Many teens see and believe that they must

Advertising company’s standard approach is to promote their product while reaching their targeted audience, which consists of American youth, early or later adulthood. As a personal pleasure, teens usually strive to possess something the next person does not have or would like to have. In this case, being hungry is a good thing, but what exactly fuels ones hunger? Is it glory, and fame, or is it to be identified and socially accepted? In the average magazine you see articles, how-to guides, make up tutorials, relationship advice, beauty and hair care products, and body image. But, on the front cover is a female model depicted as, "underweight and men who are overly muscular" (How do magazines...). The cover may not intentionally say everyone must look this way, but it does imply or trigger a much unattained goal for most teens in concern with body

Now one may ask, "What difference does it make if one is a part of the "IT" crowd or not?" Unfortunately, the majority of teens rather aspire or idolize a model on a cover for how she or he may look instead of understanding the deep rooted issue they have not addressed yet. Advertisements have only created the illusion of a flawed lifestyle of what people wish they can attain and project. Also, magazine covers only scratch the surface of the authenticity of the photograph, many conceal their flaws, "wrinkles, fats, pores disappear. Readers only see perfect and unrealistic bodies represented" (How do magazines...). In addition, most advertisements have such a strong impact or influence on American culture as well as youth primarily because of how they view their body and the lack of focus on