ADNAN NISAR ID: H00200069 Tutorial group: 3 SOCIAL MEDIA (INVESTIGATION) Social media is a relatively recent phenomenon. The beauty of social media is in its versatility. For example, I use my Facebook account to connect with people both continents away, and my classmates, to keep up with the latest news to read a few jokes, and just keep up with what all my friends are doing. Social networks have been constructed as the means of meetings in order to build online communities of people with similar interests and activities, which could be more convenient for exchanging messages, following the latest trends, participating in many activities. Social networks can also cause addiction. In …show more content…
Social Community: It helps people to decide with whom to chat and share ideas, creates trusted network . -In simple words social media marketing is a great tool to understand the market demand and make people aware of others ideas. Social media has many advantages and benefits that one can enjoy. It leads to Increased Brand Recognition as social networks are new channels for our brand’s voice and content, it makes you more familiar and recognizable eg: A facebook user could hear about your company for the first time only after getting newsfeed. It enables enables companies to talk to their customers, eliminating any confusion. Social media provides high brand loyalty from customers , thus helping companies to attract more customers. Another study published by ( C.Convert 2014) found that 53% of Americans who follow brands in social are more loyal to those brands. Inspite of being very advantageous social media has disadvantages also which leads to problems. Social media doesn’t include face to face conversation does leading to misunderstanding sometimes between the company and the customer. sometimes it even gives wrong image of the ideas one is looking for does cheating …show more content…
Disadvantages of Social Networking: Surprising Insights from Teens In-text: (PhD, 2014) Bibliography: PhD, M. (2014). Disadvantages of Social Networking: Surprising Insights from Teens. [online] Roots of Action. Available at: http://www.rootsofaction.com/disadvantages-of-social-networking/ [Accessed 27 Oct. 2014]. 2. MANCOSA.CO.ZA Introduction to Social Media Applications | MANCOSA In-text: (Mancosa.co.za, 2014) Bibliography: Mancosa.co.za, (2014). Introduction to Social Media Applications | MANCOSA. [online] Available at: http://www.mancosa.co.za/executive-education/short-courses/introduction-to-social-media-applications/ [Accessed 27 Oct. 2014]. 3. WG Mangold, DJ Faulds - Business horizons, 2009 – Elsevier 4. SCARLETTA Five Key Social Media Marketing Elements - Scarletta In-text: (Scarletta, 2012) Bibliography: Scarletta, (2012). Five Key Social Media Marketing Elements - Scarletta. [online] Available at: http://www.scarlettamedia.com/the-five-key-social-elements/ [Accessed 27 Oct.
Opportunities: The social media benefits from a growing number of educated, loyal and strong customer base. Also, the social media provide the company with quick access to customer concerns that can be addressed proactively. Social media offers huge opportunities for sales and targeted marketing. In addition, companies have increased their sales and revenue through the social media, which continues to provide immense opportunities for additional investments.
The main objective of any marketing program is to increase awareness for the company offerings, which eventually drives sales. Social Media Marketing serves this purpose of spreading awareness about the company, brands, product offerings and also its brand personality. It humanizes a brand and helps to build relationship. A consumer or a possible customer can connect to a brand at a personal level, share his thoughts and opinions about the company and give real ...
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
The study of Harvard Business Review Analytic Services (2010) showed some interesting facts. The research has been implemented by surveying 2,100 companies in 2010. It might be a little old, but its results are much understandable and authentic. It revealed 75% of companies did not have an idea where their customers were talking about. And, approximately 30% of them just have been using social media without measuring its effectiveness. It could look like that companies were struggling how to utilize social media in businesses at that time. However, about 50% of companies have already recognized social media as their significant component of marketing strategy. In the survey, it also disclosed the usage of social media like what types of media companies use. Almost 90% of companies have used social networks while Twitter or other blogs were used by about half of companies. Moreover, it showed about 25% of companies were using two to four of social media as combinations. Overall, the study indicated that social media was not effectively used yet because some boards still could not see how important use of social media is.
With the numbers of people using social media, marketers are quickly coming to understand how it can be an important and effective tool to create a positive influence and relationships with consumers, customers, and other businesses. Consumers will use social media to learn about new goods and services, conduct research, and share information in order to make a choice. Sites such as Facebook, YouTube, and Twitter are among those that consumers commonly rely on to learn about new goods and services. Blogs and social networking sites are useful to conduct research and study a topic in depth, which can carry a lot of weight in making a purchasing decision. By studying these consumers and the modes of social media they use, businesses are able to gather data. Marketers can then use this data to develop social media marketing campaigns.
In this section important aspects of social media marketing will be discussed. Social media marketing is the use of social media sites such as Facebook, YouTube, and Twitter to advertise products and access new potential buyers. This is also beneficial for social media users who get to “like” or “tweet” about their favorite products, get up to date news on the company, and share their preferences with friends who are then potential buyers of the products. While social media is a huge part of people’s daily lives, advertising to users is not an exact science. Most successful companies listen to their followers and adjust their advertising strategy based on what customers like and recommend. Doing this not only creates a better marketing strategy that more customers like, but also creates more brand loyal customers because they feel that they have influenced the company. Creating brand loyal customers is an important part of marketing because these customers will then sell your product for you.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.[5]
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
The use of social networking has both its advantages and disadvantages. One advantage is “an Internet social network can help you connect with other people who share your interest, and find resources to ga...
Social media is becoming the most important and influential technological advancement in our country since the internet was created in the 1960s. For the longest time people were only limited to e-mails to make communication to one another and there were no large scale social media sites available. However, the internet started taking off in the early 2000s as new generations started bringing to the table new and more advanced ideas. Facebook was invented in 2004, where people were able to connect with whoever they wanted throughout the world to communicate and be able to share anything. On their
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.