A Critical Analysis and Evaluation of an Article on Cruelty to Domestic Pets

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A Critical Analysis and Evaluation of an Article on Cruelty to Domestic Pets Animal cruelty is an issue that is often disregarded as being a major problem in Britain today. Animals are not considered as important as humans, and many people do not care about the way they are treated. But I don't think I am alone when I say that when I saw the grotesque picture at the top of this article, I was filled with disgust. This was obviously the intention of the writer- to attract attention to the article and alert people about the problem that animal cruelty is becoming. The presentation is a very significant part of any article. Fist impressions are certainly very important, even vital, because when flicking through a magazine, you don't know what is going to be written in a particular article. It is the way it looks that attracts your attention, and helps hold your attention throughout the article. The main title - 'Cruel Intentions' is written in very large letters and in red, a bright colour, which immediately attracts your attention. This title has a double meaning, because although it talks about cruelty meaning cruelty to animals, at the time this article was published, Cruel Intentions was a popular film amongst teenagers. This in itself would attract attention. A title would usually summarise the text, however this title does not. Instead, a subtitle is featured which reads: 'The shameful truth about Britain's pet crimes'. The purpose this serves is to show the reader what they are reading about after their attention has been caught. The photographs are also an important part of the presentational features. The large photo... ... middle of paper ... ... cruelty. After having an emotive effect on the reader, the writer starts to put pressure on the reader to take action against animal cruelty. This is done using three-fold repetition such as 'can, can, can' and using reputable organisations such as the RSPCA and the NCDL to show the intensity of the problem. A lot of pressure is put on the reader and it is debateable whether or not this is a good thing- sometimes people can feel insecure under a lot of pressure. However, in this case I think it is effective, because I don't think teenagers would be worried about such pressure. Overall, I think this is a very effective article, combining literary and presentational techniques to create an emotive effect on and interest the reader, to inform the reader, and to persuade the reader to take action against animal cruelty.

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