A Case Study: Madonna's Success In Entertainment

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The Case describes Madonna’s biography and how her creativity, ambition, and business skills made her successful in the world of entertainment. It indicates that Madonna’s childhood has been the major influence on her success as an adult. According to Music-Mic’s website, Madonna was born in the suburbs of Detroit. Her mom passed away from breast cancer when she was only six years old. When Madonna discussed about her mother to CNN News, Madonna mentioned, “You walk around with a big hole inside you, a feeling of emptiness and longing. And I think a lot of times that’s why you become an overachiever.” At the age of nineteen, Madonna moved from Michigan to New York City with only $35 in her pocket. While living in New York City, she tried to …show more content…

In the early 1980’s, as Madonna began her singing and dancing career with her former Michigan boyfriend, Steve Bray, they started writing and performing dance songs together at various nightclubs in New York City. Since then, Madonna has been writing her own lyrics and music, develop appealing dancing movements, and creates flamboyant clothing that grabs everyone’s attention. Many teen fans copied Madonna’s trademark image of “messy and badly dyed hair, neon rubber bracelets, black lace bras, white lace gloves, and chunky belt buckles” in 80’s. Even though Madonna wasn’t famous any longer in 90s, Madonna’s image was still strong in entertainment business. It was her strong personality, determination and hands-on management that led her to gain such fame and …show more content…

She achieved a business strategy in her success by committing to the “goals that are simple, consistent and long term.” It is similar to Lady Gaga’s account in the textbook that Madonna devoted all her energies and abilities to produce the simple and long-term goal of “ruling the world” of fast-moving entertainment business. Madonna’s business strategic also indicates the “profound understanding of the competitive environment” that she swiftly exited from money-losing recording industry and reentered into concert tours. Madonna’s intuition played very important role in her success to have the opportunities to achieve her goals. She understands the market and knows how to respond to the changes in competitive entertainment environment. Madonna recognizes the ways to exploit her strengths and talents, while eliciting the talents of others. Madonna’s business strategy is in reinventing herself continually to find the new ways maintain her place in the spotlight in the fast-moving and constantly changing entertainment

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