7 Basic Steps to Building a Better Social Media Strategy

Social Media Strategy for companies of all sizes is no longer a marketing element to be ignored. If your company has not created a campaign to utilize social media to your advantage, then you are already behind in the marketing game.

The consumer is more connected to the world through social media networks than ever before and there is no sign of it decreasing. Fast track your business to a better social media campaign by asking yourself these questions, which helps define what your company has to offer.

Question #1: Can you define your Company in a 140 Characters or Less?

The old rule of thumb for marketing was once the elevator pitch, where you have up to 15 seconds to intrigue and hook an audience, the length of a typical elevator ride. That rule has been thrown out the window (unless you are using Instagram’s 15 second video for ads) attention spans are fleeting and companies must produce a statement that is short and sweet.

Twitter’s social media platform allows its users to define who they are in a 140 characters. So, coming up with a trigger statement to capture “followers” is essential. In recent post from Mashable.com they stated that global brand Red Bull rules the roost of YouTube subscribers. Let’s take a look at how they defined themselves as a company across several social media platforms and what can be learned from them.

As of November 14, 2013, Red Bull has over 3 million subscribers. They grab their target audience with words like, “best action sports” “stoke factor” and “exclusive series.” YouTube platform allows more than 140 characters to define the brand, as well as, what it has to offer its audience. This is how Red Bull carried over their pitch to Twitter eliminating the amount of characters in the sta...

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... and a different coupon code on Facebook. This makes it easier to track where customers are coming from, how they are interacting on the website, and so forth. Without tracking, there is no way to know how you are reaching customers and how they interact with your product. (Further Reading: Social Media Analytics and ROI Tracking).

Just as a structure needs a strongly built foundation in order to stand steady for the long-term, so does a successful social media campaign. The answers to these questions will create a strong foundation for a long-term marketing campaign. In summary, social media marketing success rarely happens overnight, it will take work, but some of that work can be eliminated by taking the steps necessary to setting the right goals and defining those goals based on the target market.

Article Reference:

Social Media Strategy in 7 Steps