Search Engine Optimization

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Search Engine Optimization Introduction Search Engine Optimization (SEO) is the act of enhancing the visibility and making web presence to expand the amount of page views to the website. SEO is not just to know about the search engines, but it is to make one’s site better for the users. It is an ongoing process of discovering keywords that will drive the search traffic and thus reach the target audience. This process is sometimes also referred to as content marketing strategy. The most popular search engines are Google which dominates the search engine market followed by Bing, Ask, Baidu, Yandex and others which have their own algorithms for providing search results. Initially it was a simple set of techniques for raising the page to the top of search engine listings and constantly started adding all possible ways of web traffic like social networking. Due to the ever changing algorithms of search engines, the job is becoming challenging for SEO. Search engines want to perform their jobs based on the information a client is looking for in the websites. Search engines are largely interested in the following key factors to perform their searches. 1) Web Content: It is the textual, visual content that determines the theme with proper titles and descriptions. It can also include images, sounds, videos and animations to enhance the quality of content. Content has to be reliable, relevant, fresh, original, structured, shareable, correct, local, endorsed and keyword-rich. 2) Web Performance: Web performance is the metrics which constitutes web page availability, page load time and response time. Page load time is typically the time between a user’s request for a page and the time when the page is fully rendered to the client’s browse... ... middle of paper ... ...tune and optimize search engines. By these stats and analytic reports, people can make sure the strategy is appropriate and beneficial. References Fishkin, Rand. 2013. The Beginners guide to SEO. (accessed April 6, 2014). McCoy, Josh.2014. 7 Tips to Ensure Your SEO Strategy Supports Your Brand. (accessed April 22, 2014). LaRiviere, Krista.2013. Time for the new definition of SEO. (accessed April 7, 2014). Microsoft.2013.Maximum URL length is 2083 characters in Internet Explorer. (accessed April 6, 2014). Total Number of Websites. April 6, 2014).

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