Operations management has been evolving over the past three decades with the introduction of new trends such as total quality management, which attempts to bring best practices to all areas within a company. Operations management can be viewed as encompassing supply chain management, quality management, product and process design, project management, and other topical areas defined as “the design, operation, and improvement of the systems that create and deliver the firm's primary products and services.” (Petersen, Aase, Heiser, 2011). This paper aims to explore the effect of total quality management in the field of operations management by exploring the cultural value, customer satisfaction and overall operational performance.
One of the key advantages total quality management provides to a company is the overall philosophy of focusing on consumer satisfaction as opposed to reduced cost in production by focusing on improving product quality, improvements in processes and additions or improvements to services offered (Baird, Hu, Reeve, 2011; Hung, Lein, Fang, McLean, 2010) but keeping track of customers is not an easy task without the implementation of a customer relationship management tool to assist with transitioning from a product-focused culture into a customer-focused culture. Su, Tasi and Hsu (2010) views a customer relationship management as involving:
[…] activities of cross-functional processes, continuous dialogue with customers, all contact and access points, as well as increasing customer retention and the effectiveness of marketing initiatives. It also involves a set of business processes and overall policies, integrating sales, marketing and customer care services, as well as a coherent and complete set of pr...
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TQM is a company’s complete “culture of quality” approach which focuses on long-term success. It strives for continuous improvement, in all aspects of an organization, as a process and not as a short-term goal. TQM’s involves everyone in the organization to transform the organization into a forward-thinking entity by influencing attitudes, practices, structures, and systems of the entire organization (Business Dictionary, 2014). TQM was crafted by William Edwards Deming, a statistician who specialized in statistical process control after World War II. Deming outlined 14 points of TQM where all people of an organization can constantly search for ways to improve the process, product, and service. Deming developed the
1. Nowadays, in terms of severe rivalry, UPS company tries to implement the strategy that will be able to guarantee its success and gradual improvement of the quality of company`s products and services. That is why, nowadays the company works in accordance with the main principles of the Total quality approach. There are several main reasons for this choice. The first obvious reason is that being the world`s greatest franchisor of retail shipping and business centers, the company needs constant development and improvement in order to remain competitive and hold leading positions. TQM (Total Quality Management) implies the usage of various means and remedies in order to improve all spheres of activity of the company, which results in significant
...performance in the retail industry. This has enabled the company to engender customer experience service that has improved the company’s productivity over years. The company has adopted numerous technological innovations to boost its customer relations (Fleisher & Bensoussan, 2007).
TQM, or total quality management, is defined as "the process that involves everyone in an organization focusing on the customer to continually improve value". I do believe that all organizations should use TQM. It results in better quality products that result in better value, and these are the two aspects, in which customers look at in order to know if they want to buy the product. As long as organizations use TQM, they will always have products that customers are willing to buy.
Bergeron (2001) indicated some of the improvements that CRM can bring to the company: - Higher customer satisfaction together with better service provided, - Improving customer relationship, creating business opportunities, - Defining purposes that are connected to customer’s contentment, - High effectiveness in providing customer services, - Lower costs (Chalmeta, 2006). According to Ling & Yen (2001), CRM represents a set of processes that support business strategy to build strong relationships with their customers.
Making its first appearance in the 1950’s and continuing to grow each day since its increase in popularity in the 1980’s, Total Quality Management is another trend effecting Cost and Managerial Accounting (American Society for Quality, 2016). Total Quality Management is a philosophy that focuses on quality in every part of the business in order to meet stakeholders’ needs with efficiency and effectiveness, all without compromising ethical values (Chartered Quality Institute, 2016; American Society for Quality, 2016). It is important to note that Total Quality Management is not a means to an end, but instead is the end goal itself. Meaning that Total Quality Management is not a process used to achieve a goal, but instead
Contained within the following paper is the evaluation of the author’s organization’s mission, vision goals, and objectives .The author will discuss the pre-determined questions as set forth by Jeffrey Trapp, a certified University of Phoenix instructor. This paper will discuss the differences that a rise between a company that has implemented TQM (Total Quality Management) with that of the authors own organization’s management style.
Quality improvements in IT delivery and service support can be improved by measuring and tracking user satisfaction, integration and flexibility early on in the decision process and reinforcing them throughout the review process. Adhering to quality management best practices means ensuring that quality standards are strictly enforced and entrenched into the organization’s philosophy. Even though Total Quality Management (TQM) has been replaced by other quality methodologies in many cases, organizations that have taken the long arduous journey to properly implement TQM benefited from it immensely [1]. While TQM may be perceived by many employees as just another passing fad that will soon fall by the wayside, the environmental conditions that exist within the organization will determine if TQM can be successfully implemented and take root.
Richards, K., & Jones, E. (2008). Customer relationship management: finding value drivers. Industrial Marketing Management, 37, 120-130.
Total Quality Management is a management philosophy driven by customer needs and expectations. TQM focuses on quality and builds a management method based on full employee involvement. Its aim is to achieve long-term successful management through long-term customer
Processes- Designed as customer centric processes to approach customers. Customers are kept in contact through telephone, e- mail and social media etc.
As markets grow more competitive retail players are trying to retain customer satisfied and happier. Customers are satisfied and happier when all the expectation of customers are met. Customer satisfaction means that customer needs, wishes and expectations are met or overcome during the product/service period, giving way to repeat-purchasing and customer loyalty. Customer Relationship Management (CRM) is a versatile process, interfered by set of information technologies that focuses on creating two ways of exchange with customers so that firms have an intimate knowledge of their expectations, needs and buying behavior patterns in this method CRM assist companies grasp as well as foresee the need of current and potential customers. A CRM is a vital tool to understand the customer in a broader way & know about the customer expectations and
Quality is a very important thing in an organization; therefore it is not possible to improve the quality of a product or service substantially without major changes in all aspects of the organization. Because quality is so important if changes aren’t made throughout the organization the output of the product will no be very successful. Everyone in the organization plays a major role in the out come of its products.
TQM is essential to be used by all the companies especially the manufacturing companies who have the responsibility to ensure about the quality of the product. TQM is being viewed as the boon and it is an approach for improving the quality and customer satisfaction in the long run and also reduces the amount of waste (www.businessknowledgesource.com). There are various components which have to be addressed in implementing the TQM they are Ethics, integrity, training, trust, teamwork, communication and recognition (www.businessknowledgesource.com).