Analysis Of Drunk Driving Ads

Drunk Driving Ads For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.

The reason behind my thinking of the ad with the victim as the main point is that the image is right in your face the second that you see the ad. You see a person missing half of their face

There is no roundabout message from that ad, it just shows you the product of drunk driving and how it can ruin someone’s life. In that sense, I believe that the ad with the woman has a much stronger use of pathos and makes it the superior ad, although the other ad is great on its own as well. But the use of pathos in a sensitive topic such as drunk driving, where many people and their families are affected by it daily, make it a much stronger ad. Overall, the use of pathos for a topic such as this made the ad with Jacqueline Saurdino that much