The Diffusion Of Innovation Curve: The Diffusion Of Innovation Curve

Essay Questions for Marketing

Q.1: The Diffusion of Innovation Curve

The diffusion of innovation curve refers to a curve which is used to explain why, how and the rate at which technology and ideas spread from one region to another. The curve is defined by the diffusion of innovation theory. The idea of the diffusion of innovation was coined by Professor Everett Rogers who was teaching the communication studies in the year 1962. Professor through his book "The diffusion of innovations" explains that diffusion of innovation refers to the condition in which the innovations is passed from one community to the other and to the participants who are found in a social system (Rogers 57). Rogers used the curve to demonstrate that a new idea is

Rogers through the curve explained that as a new technology or idea gets into the market, few people adopt it, but as time goes by, it becomes widely spread and thus many people start to realize the value of that technology or idea. The diffusion of innovations curve explains that as the idea, product, practice diffuses in the society, it will be a point when it is considered a saturated point. Rogers through the "diffusion innovation" theory categorized the idea or the technology adopters as the early adopters who becomes the first ones to adopt a new idea. They are few and fear that the idea might not work as expected. Another category of the adopters is the early majority. It refers to the second classes of adopters who have become many at this point and ready to adopt and use the idea or technology. Furthermore, the late majority follow the early majority. The number is also big but the idea has already become old in the society and is becoming saturated (Rogers 73). The other adopters are the laggards and at this point, the adopters are reluctant to adopt the idea since it has become old and some defects associated with the idea have been noticed at this point. Thus, at this point, the rate at which people adopt the idea

Nokia is a technology company that has become a global leader in the technology industry. Historically, the company has grown from being the finish roots, to the situation of bringing expertise and technological change in the technology industry. The innovation technologies developed by the firm improve the connectivity of the people from different parts of the world. The products from the company are consumed worldwide. It deals with the production of mobile phones, iPad, computers and other technology products. The market is sensitive since it encounters stiff competition from competitors such as the Samsung, Techno and other mobile producing companies. The customers of the Nokia products are thus sensitive as they can shift from purchasing Nokia products and purchase those from the competitors. Furthermore, the customers are technology based because they majorly consumed technology based