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Brand identity analysis essay
Brand identity analysis essay
Brand awareness
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Shape and size. The shape and size of the packaging should correspond with the shape and size of the product within. Fitbit utilizes a clean, clear plastic rectangular package to carry its products. The package contains inserts to hold the product in place. This creates a display for consumers inviting them to peer in and see the product while also reading about its features below. It can be compared to a museum exhibit that puts a work of art on display while explaining the showpiece below in a quick and easy-to-read guide. Brand identity. Packaging can aid in brand identity formation. Brand identity can be created through the use of a consistent logo, font type, colors, and packaging (Petkus, Budeva, Chung, & Dzhogleva, 2011). When creating a packaging design, applying these aesthetic concepts can create a brand image for Fitbit, which creates familiarity with the brand, its products, and consumer expectations. Fitbit …show more content…
This creates a quick-guide on the front of the package with the branding and label and a short description to describe the features of a particular product. Clear package labeling is important for product marketing. Labeling should be clear, efficient, and should support the brand’s identity.
There are various legal standards that must be followed by Fitbit in the labeling of products. Fitbit makes sure that it notifies its consumers that Fitbits should not replace medical devices and that the information provided by its products does not hold any medical standing as well as to use common sense while using the Fitbit products (Terms of Service, 2015). This labeling is important because without notifying its users of these terms, Fitbit could be held liable for any health risks that users experience by relying on Fitbit products.
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4. Label Information – may include logo, sales copy, product name, company name, price, awards, testimonials, ingredients, warnings, UPC code, instructions, etc.
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
Weakness: Due to the lack of a proper physical Fitbit store, if not advertized, the product would face lack of brand awareness and consequently sales may decline.
This article intrigued me since I wear a Fitbit daily. Insurance companies, health and life, consider many factors when determining the type of insurance, a person needs. For instance, whether someone is a smoker, if they exercise, how much they drink, and what kind of diet they have. However, this information is only updated once a year at the least, when a patient is seen for their yearly checkup. What if that information could be uploaded to your doctor instantaneously throughout the day? Fitbit like devices are constantly monitoring steps an individual takes along with heart rate, calories burned, and steps taken. “There’s money” (2016) stated “These sensors, often worn as bracelets or clips, count the number of steps we take each day;
When labeling food, it is critical to do it in a way that everybody can understand the actual content of food. Therefore, people will be able to choose the healthiest option.
A food label is defined as a source of advertising a food product. Manufacturers attempt to make their food product label as attractive as possible by using bright colors, bold text, food claims, and a lot of information. While too much information on a food label might cause painful headaches for consumers; it's all worth it due to many health and nutrition problems one may contract by eating this product. By law, manufacturers must abide by the standard code terms of what is put on their food label. “The Nutrition Education and Labeling Act of 1990 set the requirements for certain label information to ensure that food labels truthfully inform consumers about the nutrients and ingredients in the package” (Webb 51). In 2012, the FDA reviewed the details of the information, but in general, every packaged food must included: the common or usual name of the product, a barcode, the name and address of the manufacturer packer, or distributor, the net contents in terms of weight, m...
With the recent popularity and introduction of various products such as the Fitbit, Garmin’s Vivoactive, and Android’s smart watches, Apple releasing the Apple Watches definitely kept up with the smart watch trend. The Watch’s massive presence in the market has allowed it to not only match many of the qualities of other watches, but in a way surpass them with the apps, and marketing programs it has implemented into the design and functionality of the Watch.
A food label is a source of advertising a food product. Manufacturers try their best to make their product food label as attractive as possible, by using bright colours, bold text, food claims, and a lot of information. Too much information on a food label might have caused a lot of painful headaches for consumers; but it's all worth it, due to many health and nutrition problems. By law, manufacturers must abide by the standard code terms of what is put on their food label. By this, a food label must have no false claims or information, be in English and legible and easy to see. Also must contain a barcode, name of food, list of ingredients in descending order of weight, net weight, any additives in the food, country of origin, use of imported ingredients, name and address of manufacturer, date marking and nutrition panel if any claims are made.
Modern gadgets, electronic devices, and snassy applications(known as “apps”) is the new coffee- very available and highly addictive. Fitbit, a device used on your wrist to track your activity level and sleep patterns. Schools should have these “fitbits” to insure that children get enough physical activity and sleep for studying.
All humans want to live long and happy lives, and one of the main things we must maintain to achieve these goals is our health. To stay healthy, we have to get plenty of sleep, exercise, and the correct nutrition. To help us reach these goals fitness smartwatches, such as the Fitbit and Apple Watch, have been invited to assist us in tracking our activity. While the Fitbit and Apple Watch are both smartwatches, they do have some differences.
One of the fundamental parts of successful brand creation process is developing the strong brand image and communicate brand ID across all available media channels. This essay will discuss and evaluate companies NIKE marketing strategies in terms of companies brand development efforts. The company’s success in the footwear, apparel and accessory markets will be linked with marketing branding concept. Furthermore, the discussion on NIKE marketing strategies and their efforts to preserve and increase the leading market position and marketing activities to increase brand equity will be discussed and critically evaluated.
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
[6] Newman, K. A. (2009) Packaging is critical to brand identity, Packaging. (pp. 30 – 34)
The shifting of the consumer’s taste of simple products to high quality branded products is not sudden. It grew out in the middle of the 20th century and the companies selling various products needed a new way to differentiate their products from the others giving it a unique identity.
The term 'branding' in modern marketing is generally originated in the agricultural practices of the medieval age. The farmers 'branded' their animals with the iron and then they were able to identify to whom a particular animal belonged. Artisans 'branded' their products, for example, expensive silver tableware. Smiths 'branded' their swords. The role of the brand is to identify products by the same way as for medieval farmers and for modern corporations as well.