Cultural Influences Of Consumer Behavior Essay

Cultural Influences Of Consumer Behavior Essay

Length: 1294 words (3.7 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Cultural Influences of Consumer Behavior

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With over 6.3 billion people, the world is a marketing oyster (Armstrong & Kotler, 2005). The trouble or the task that most marketers face is identifying how to sell their product to those people. There are many ways to sell a product, but identifying the buying behavior of the target market and catering to those behaviors is integral in today's complex society. Consumer buyer behavior is defined as the buying behavior of final consumers – individuals and households who buy goods and services for personal consumption (Armstrong & Kotler).

Culture is the patterns of behavior and thinking that people living in social groups learn, create, and share. Culture distinguishes one human group from others. A people's culture includes their beliefs, rules of behavior, language, rituals, art, technology, styles of dress, ways of producing and cooking food, religion, and political and economic systems. Anthropologists commonly use the term culture to refer to a society or group in which many or all people liv...


... middle of paper ...


...s place over different countries and it does act in different environments. One of the most determinant environments to the success of the international marketing process is Culture, which hold the reason for many human acts and behavior. Reaching to that point international marketer should study deeply culture treaties of a country the company is planning to act in. so that special amendments in the organization overall plans and actions is made to act in accordance with the new market variables.

References:
International Marketing, Sixth Edition.
Vern & Ravi. Dryden Press. • International Marketing, Ninth Edition.
Philip Cateora. IRWIN. • International Marketing, Sixth Edition.
Michael & Ilkka. Harcourt. • International Marketing, Tenth Edition.
Armstrong & Kotler. • Consumer Behavior, Eighth Edition.
James F. Engel & Roger Blackwell, Bowel Miniard.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Branding Influences Consumer Buyer Behavior

- Branding Influences Consumer Buyer Behavior In order to fully understand the impact that branding has on the consumer buying behavior, there has to be an understanding of what exactly is meant by it. Branding refers to a name, term, sign, symbol, design, or more than one combined that will allow consumers to identify and differentiate an individual product or service from their competitor. It also adds value to any purchase by being well-known and trustworthy to the consumer. This value and trust allows consumers to develop relationships with the certain brands....   [tags: Brand, Brand management, Marketing]

Strong Essays
1278 words (3.7 pages)

How the Various Components of Culture Impact on Consumer Values Essay

- “Culture is that complex whole which includes knowledge, belief, art, morals, custom and any other capabilities and habits acquired by man as a member of society” (McCort and Malhotra, 1993: 97). As it is seen that for any country and religion culture is the back bone and it really has strong impact on the buying behavior of consumer. Culture can be the cause of success of any product in the market and other hand, it can also destroy any product sale in very sort-time in any country. “Culture and consumption have an unprecedented relationship in the modern world” (McCracken, 1990)....   [tags: marketing strategy,buying behavior,consumer ]

Strong Essays
1800 words (5.1 pages)

A Consumer's Buying Behaviour Essay examples

- A Consumer's Buying Behavior A consumer's buyer behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be developed to appeal to the preferences of the target market. When purchasing any product, a consumer goes through a decision process....   [tags: Consumer Business Marketing Essays]

Strong Essays
758 words (2.2 pages)

Essay on Significance Of Understanding The Consumer Behavior

- The Significance of Understanding the Consumer Behavior Consumer behavior is understood as the study of what products or services consumer buys. Why they buy the products. What are their buying motives. Who makes the purchase decision. How much they buy. Where they buy. What is their preferred method of paying for the product, cash or credit. What is the consumer buying decision process. Which factors influence consumer buying decisions. Consumer behavior is dynamic. Consumer behavior is influenced by cultural, social, personal and psychological factors....   [tags: Marketing, Qualitative research, Psychology]

Strong Essays
738 words (2.1 pages)

Consumer Perception And Behavior About The Brand Essay

- 7) Consumer Perception and Behaviour about the Brand Consumer behavior is the study of how individuals, groups, and collective entities choose, purchase, utilize, and discard ideas, goods, or services to satisfy needs and wants. An understanding of the target audience’s influences, psychological process, and the stages of a consumer’s purchase decision process are critical to achieving organizational sales and marketing objectives translating to success. (Zoeller 's, 2016) A consumer’s buying behavior is influenced by cultural, social, personal and psychological factors....   [tags: Marketing, Organic food, Sustainable agriculture]

Strong Essays
919 words (2.6 pages)

New Media and Consumer Behavior Essay

- New media and consumer behaviour Introduction Social media is changing how marketers relate to their customers over that of traditionalist customer relationship management practices and advertising. It has even been suggested that marketers are losing brand control and must therefore participate in more active, social media conversations in order to gain brand loyalty and brand equity. Consumer behaviour patterns are changing in the 21st Century due to transformations in society as well as the presence of social media outlets that alter the dynamics of consumer relationships with one another and with the organisations that provide products and services....   [tags: Social Media ]

Strong Essays
2249 words (6.4 pages)

A Consumer 's Buying Behavior Is Influenced By Four Major Factors Essay

- A consumer’s buying behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers such as myself to develop product and brand preferences. Although many of these factors cannot be directly controlled by advertisements and marketers, understanding of the impact they have on me and my purchasing behavior helps a me recognize my brand loyalty. When purchasing any product, myself and any consumer go through a decision process. This process consists of up to five stages: problem recognition, information search, evaluation of alternatives, purchase decisions and past purchase behavior....   [tags: Maslow's hierarchy of needs, Decision making]

Strong Essays
961 words (2.7 pages)

consumer behavior Essay

- Conceptualizing Involvement The plethora of consumer behavior and social psychological literature on involvement suggests considerable interest in this construct. There has not, however, been a common conceptual or methodological framework to its examination in either literature (Laaksonen, 1994; Jain and Srinivasen, 1990; Rothschild, 1984; Zaichkowsky, 1985; Traylor and Joseph, 1984). Three main perspectives of involvement are evident in extant literature; product-centered, subject-centered and response centered orientations (Finn, 1983)....   [tags: essays research papers]

Strong Essays
1664 words (4.8 pages)

Professional Communication: Cultural Sensitivity in the US Essay

- Since the 1980, the United States (U.S.) Hispanic population has grown from 14.6 million people per the census Bureau, to nearly 52 million as of 2011. In that time, the geography of the demographics has expanded dramatically. (Badger, 2013, p. 1) In further review, according to the U.S. Census 2000, of the foreign born age five and over, the number who speak a language other than English at home increased from 15.4 million in 1990 to 25.5 million in 2000, representing a 65 percent increase. The proportion of immigrants who speak a language other than English has also gone up, from 79 percent in 1990 to 83 percent in 2000....   [tags: hispanic patients,cultural component care,nursing]

Strong Essays
887 words (2.5 pages)

Adult Education And Its Effects On Consumer Behavior, Investment Education Programs

- It is true, and as the authors clearly state, we live in times of economic uncertainty. The background relates to a world debt crisis coupled with high unemployment rates as a communal concern, this calls for FLE, Financial Literacy Education, more so for all adult learners in a system that grows in complexity. Previous studies inform about adult education and FLE efforts. Existing studies explore issues in FLE and the effects of FLE on consumer behavior, investment education programs and goals, and FLE effects on the community and in the workplace....   [tags: Education, Teacher, Pedagogy, Psychology]

Strong Essays
1242 words (3.5 pages)