Analysis Of The SPICED: Cultural Cooking Demonstration And Movie Night Event

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Adelaide City, in particular, University of South Australia (UniSA), have become great destinations for students. Hence, more and more international students select UniSA for doing their degrees. With the diverse cultures of their students from all around the world, the SPICED – Cultural Cooking Demonstration and Movie Night event has been run to meet the demand of learning and understanding other culture. This report is thus written with the aim of addressing the best and worst aspects of the SPICED event underlying their vision, mission, and goal. The report firstly discusses about the situational analysis of the event, including the SWOTs analysis. Then, the best and worst aspect are pointed out based on the experienced as a secret shopper …show more content…

To accomplish the goal SPICED’s staff and volunteer aims to bring creative activities involve specific culture of related theme to the event; and furthermore, to provide a variety of food and drink choices in every cuisine to be able to cater different dietary requirements.
2.3 Target Markets
According to the fundamental purpose of the SPICED event, the potential visitors of the event is current UniSA students. SPICED held in the City West campus, hence, most students are from this host campus. In addition, grounded on the nature of the event, target segment will be students and non-students (friends or family of current student), from different cultural, diverse background, desire in learning and engaging in cultural activities aiming to develop intercultural skills.
2.4 Motivation of Target …show more content…

According Gnoth (1997, pp.290-291), push factors are internally created involving to the desire to join an event or festival. Students want to go the SPICED because they want to try new food, learn how to cook, or have strong interest in cultural learning and meeting people. On the other hand, pull factors are external factors that affect people choice to visit a particular place (Weaver and Lawton 2010, p.109). External factors here may be because of the free food, convenient place, or be able to have fun with friends and

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