Creating A Successful Mobile App Essay

Creating A Successful Mobile App Essay

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Our current societal views are similar to the phrase, “I want it all and I want it now.” Through the growth of technology and mobile applications we are able to achieve instant gratification. A recent study on mobile behavior says “consumers are spending over eighty-five percent of their time using mobile applications”, but only “five mobile applications are constantly being used (Perez 2015)”. There are a variety of applications that fill the void for every moment day from workout challenges, shopping, and gaming only five applications are regularly used? This begs the question “why are these applications so successful?”
According to Forbes, there are eight factors in creating a successful mobile app. The product has to do one something extremely well, and be able to appeal to the consumers’ community. “It must be well designed, both in terms of visuals and the user experience. Also, it is better or more engaging when the user can invite friends to use it (Larizadeh 2013)”. Also, the app has to be cross cultural, and used on both Apple and Android operating platforms; “The iPhone was our introduction to the smartphone and apps ecosystem, but Android is now the dominant platform with over fifty percent market share in most markets. Sometimes it’s easier to start in smaller markets in Latin America or Asia because the volume of installs needed to get to the Top 25 in the U.S. is about thirty times higher than in countries like Mexico (Larizadeh 2013)”. Additionally, marketing and the accuracy of measurement of how the consumers are receiving information on the mobile app is essential to the its success. “It’s essential to attract a first batch of users to test metrics and understand the real value of each before continuing with m...


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...k reached one million users just ten months the initial launch. By September 26, 2006, Facebook expanded to allow any user of the age thirteen with a valid email address to join the network. On July 10, 2008, the Facebook App for IPhone launches in the app store (Eadicicco 2015).” There are two reasons why the mobile app is so successful is because of the simplistic user friendly nature, and also because of the various sharing options. “Facebook is the easiest mobile app to use and can easily understand all the features, also it gives users numerous options to share such as photos, videos, status, feeling, and location (Singh Rao 2015)”. The Facebook app is innovative because until its release in 2008, there was no way to connect to desktop login while on the go, and when one was able to connect and post anytime and anyplace it cemented the mobile app as number one.

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